The Flow: Vita Coco Visit; Supplier Guide Deadline

ON TOP

  • Video: BevNET visits Vita Coco; Brand Poised to Hit $100 Million in Sales? Link
  • Attention Supplier and Services Companies: Time is running out to list your company in BevNET's 2011 Supplier and Services Directory. Link
  • SAVE THE DATE: BevNET Live Summer 11, June 6 & 7, 2011 at the Sheraton Tower NYC. Program details coming soon
  • A SELLOUT! BevNET Live Winter 2010 was a huge success. Photos now available to view online Link

ON THE SHELVES

  • Via the Beverage Digest twitter, PepsiCo is relaunching Propel as "Propel Zero." Calories down from 10 per serving to zero. Link
  • The newly launched Simpli brand is bringing a new line of natural, GMO-free oat-based products to the US from Scandinavia. Link
  • Tropicana to introduce a new portable kids snack called Tropicana Tropolis in a squeezable bag. Link
  • Colorado-based Wellness Brands Inc. was granted the exclusive license by NASA to their patented hydration technology and introduced it under the name The Right Stuff. Link

DISTRIBUTION

  • DynaPep Energy announced that it has signed a contract with Harold Levinson Associates, Inc., a full service convenience store distributor. Link

LAW, POLICY, AND ADVOCACY

  • Dannon submitted to an FTC request to drop exaggerated health claims for Activia Yogurt and DanActive Dairy Drink. Link

BRAND MARKETING & PROMOTION

  • NEW Pepsi Refresh Project data: 350+ projects funded in 40+ states since January. Link
  • World champion and pro beach volleyball player April Ross surprised standout, Krista Vansant with the Gatorade National Volleyball Player of the Year honor. Link

TRENDS AND STUDIES

  • Energy drinks outperformed soft drinks despite their higher price, according to Nielsen reports. Link

FINANCIALS

  • Coca Cola plans to cut more costs next year. Link

RELIEF EFFORTS

  • Tennessee American Water employees help local food bank. Link
  • The Coca-Cola Foundation Surprises Five Atlanta Community Organizations with Unsolicited Grants of $10,000 Each. Link

SUPPLIER SIDE

  • US based manufacturer, Overnight Labels, adds FOIL printing to their wide range of flexible packaging options. Link
  • Ball shows off digital can printing technology Link
  • Rexam has confirmed that it is considering the sale of its closures business. Link
  • DSM Nutritional Products increases price of Vitamin D3 by a minimum of 10 percent for Food & Pharma applications. Link

INTERNATIONAL

  • Red Bull is looking to enter Chinese market in the New Year. Link

PEOPLE

  • Dr Pepper Snapple Group Promotes R&D and Corporate Affairs Leaders to Executive Leadership Team Link
  • BAZI appoints Debbie Wildrick as Executive Vice President of Sales and Marketing Link

ETC.

  • Hydro One, LLC announced it has just joined with the Palmetto Chapter of the Juvenile Diabetes Research Foundation (JDRF) in Columbia, SC.