The Flow: Red Bull to keep Cola; Winter Fancy Food recap



  • Red Bull says it will keep Cola – Amid continuing questions about the fate of its first non-energy product, Red Bull issued a statement saying it would not discontinue Red Bull Cola. Link
  • 2010 Winter Fancy Food Recap – The 2010 Winter Fancy Food Show took place at the Moscone Center in San Francisco from January 16-19, showcasing over 40 beverage companies and their brands. While there were fewer new brand introductions and product line extensions than last year’s winter show, the companies in attendance reported favorable results. Link
  • Dr Pepper celebrated its 125th anniversary. Link


  • Dox Solutions expanded distribution for its Cardio Water in California through Prestige Distribution in Orange County, Gourmet Purveyors International in Los Angeles and Mussetter-Superior Distribution in Sacramento.
  • Funktional Beverages, Inc. announced that Superliminal Purple Stuff and Supra Liminal Labs Red Stuff Zero Calories weight loss drinks are available for 2010 through McLane in areas that are not serviced by Funktional’s DSD distribution system.


  • N.Y. Gov. David Paterson’s proposed sugared beverage tax could make a 6-pack of Coke more expensive than bargain-priced beer in some Manhattan shops, the New York Times reports. Link
  • The International Bottled Water Association released a new YouTube video in which an angel and devil counsel a consumer on whether or not to buy bottled water. The devil spouts common attacks on bottled water. The angel spouts IBWA talking points. Link
  • Colorado Gov. Bill Ritter has proposed a plan that would allow his state’s 2.9 percent sales tax to apply to soda and candy, drawing the opposition of the Colorado Beverage Association. Link
  • Washington state Rep. Sharon Tomiko Santos proposed a tax on bottled water of about 10 cents per liter. Link
  • The US soft drink industry is mobilizing to oppose a plan in New York to levy a penny-per-ounce tax on full-calorie sodas sold throughout the state, reports the Financial Times. Link


  • Austrian pilot Felix Baumgartner announced a plan to jump from a capsule at 120,000 feet or higher and freefall at speeds that could break the sound barrier for the “Red Bull Stratos” mission. Link
  • On Jan. 27th, Function Drinks, Whole Foods Market, and Equinox will kick off their national “Function: Well. 30 TIPS for 30 DAYS,” initiative with a neighborhood Health Fair at the Whole Foods Market in Tribeca District of New York City. The event will feature Function Drinks founder Dr. Alex Hughes.
  • The Coca-Cola Co., Inc. is launching a multi-faceted Olympic Games-themed program in the U.S. The campaign is anchored by a group of high-profile U.S. Olympians and U.S. Champions, known as the Coca-Cola “Six Pack.” Link
  • MIPTV announced that The Coca-Cola Co., Inc. has joined its Content 360 cross-media competition, co-sponsoring a new Content 360 “Engaging with teens through branded content for Coca-Cola” category, with global advertising agency Ogilvy. Link


  • A daily pint of blueberry juice could help reduce memory loss, according to a study from the University of Cincinnati. Link
  • New research suggests that regular exercise and drinking green tea may help breast cancer survivors fight depression. Link
  • According to a recent study by The NPD Group, nearly one in three adults are “convenience consumers,” but their needs vary depending on their life stage and other characteristics. Link


  • The Coca-Cola Co., Inc. has introduced new packaging made partly from plants, the Wall Street Journal reported. Link
  • Entrepreneur Benjamin Gott sensed the tide was turning on bottled water in March 2008, and invented boxed water as an alternative, Metro News reports. Link


  • The Pepsi Bottling Group, Inc. announced that it will webcast its fourth quarter and full-year 2009 earnings conference call with financial analysts and investors on Tuesday, Feb. 2 at 11:00 a.m. ET. PBG will release its financial results before the market opens that morning. The live webcast will be accessible through the company’s website at A replay of the conference call will be archived and available online through the Investor Relations section of the site.
  • Vermont Pure Holdings, Ltd. announced its financial results for its fiscal year ending Oct. 31. Sales in fiscal year 2009 decreased 4 percent to $66.1 million from $69.2 million in fiscal year 2008. Link


  • Herbal Water has donated more than $60,000 in product to the citizens of Haiti. Convoy of Hope is aiding in the transportation of the donation. Link
  • Le Bleu Corporation responded to the earthquake victims in Haiti by donating 15,000 bottles of Le Bleu Ultra Pure Water with the aid of the non-profit, faith-based volunteer group, God’s Pit Crew. Link
  • In response to the earthquake in Haiti, Scott Miller, CEO of Tampico Beverages, Inc. announced a $25,000 direct monetary donation to the American Red Cross for disaster relief efforts in Haiti and also pledged an additional $100,000 in a coordinated support campaign to be implemented with its local Haitian licensee partner. Link


  • Poland Spring‘s bottling plant in Kingfield has become the first manufacturing facility in Maine to become LEED certified. Link
  • Microbia, Inc. announced that a panel of independent experts has determined its bio-based beta-carotene to be generally recognized as safe for both food and beverage applications. Link
  • BI Nutraceuticals‘ Long Beach facility was recently awarded an “excellent” rating during a food safety audit conducted by AIB International. Link


  • New Leaf Brands, Inc. announced that City’super has purchased New Leaf for their grocery stores in Hong Kong, Taiwan, and Shanghai, China. Link
  • Skinny Nutritional Corp. announced today that Skinny Water will now be available in Ireland and England. Link


  • The Rooster Design Group recently announced Kombucha Brooklyn as the winner of their first “Next Big Small Brand” Contest for Culinary Genius.
  • Deborah Behr, Managing Director of Ex Drinks, LLC, appeared on Lifetime TV’s The Balancing Act on January 25, and will appear again on February 8 at 7:30am.


  • Tradewinds Beverage Company announced that Raymond Mehringer has joined the company as Director of Sales over C&G and DSD. Prior to joining Tradewinds Beverage Company, Mehringer worked with Shadow Beverages, a startup level company pioneering new beverage brands. Mehringer worked at Hansen’s Monster Energy Drink from 2003 to 2009.
  • Emory University announced that it added three new trustees, including Muhtar Kent, chairman and CEO of The Coca-Cola Co., Inc. Link


  • Ball Corp. celebrated the 75th anniversary of the beer can. Link
  • Nestle Waters North America Inc. announced it will relocate its headquarters from Greenwich to Stamford, Conn., late in 2010. Link
  • PepsiCo Inc. joined the Coalition for Media Measurement, a group formed with the intent of improving the way TV, online and mobile media is measured. Link