The Flow: GT not selling; Jones explores another buyout offer



  • Millennium Owner Dave: I’m Not Selling – Millennium Products owner GT Dave, the maker of the Whole Foods’ best sellers GT’s Kombucha and Synergy kombucha blend lines, denied any involvement or discussions with Nestle Friday. Link
  • Jones Soda Co. announced that it terminated the exclusivity provisions of the letter of intent with Reed’s, Inc. in order to explore an unsolicited, nonbinding transaction proposal submitted by another third party. Link
  • BevNET & Beverage Spectrum’s 2010 Energy Guide – and Beverage Spectrum Magazine announced the publication of the digital version of our 5th annual Energy Drink Guide. Link
  • BevNET Live: Enter the Beverage Repair Shop with Sunny Delight CEO Billy Cyr – Billy Cyr and his team at the Sunny Delight Beverages Company have developed a model for unlocking the value of under performing beverage brands. Link


  • Hall Of Fame Beverages announced that it plans to roll out a.n.d. energy on the East Coast in May, and on the West Coast in June. The company also said it planned to repackage its Atomic Dogg energy drink in PET reposition it as a “Super Soda.” Link
  • Naked Juice announced two new products: Tropical Smoothie With Coconut Water and Peach Guava Smoothie With Coconut Water. Link
  • GuS- Grown-up Soda announced the launch of its newest flavor, Grape Black Currant. Link


  • In the latest example of a local soda tax proposal, an Anchorage, Alaska assemblywoman plans to push a 2-cent excise tax on cans of soda and 4 cent excise tax on larger containers. Link


  • Vita Coco introduced a campaign employing a character called Cocohead, a wise-cracking coconut with lines like “How ’bout you and me roll down the aisle together?” Link
  • Vitality Distributing announced it has entered into an agreement with pop/rock band This Condition to promote avitae during concerts, on tour, and through the band’s social media network.
  • PepsiCo announced the winners of the first round of its Pepsi Refresh Project. Link
  • PepsiCo Inc. announced new global goals in the areas of nutrition, the environment, and workplace practices at its investor conference at Yankee Stadium. Link


  • Researchers from Duke University found that increased consumption of high-fructose corn syrup was associated with scarring in the liver among patients with non-alcoholic fatty liver disease Link, but the Corn Refiners Association called the study “flawed.” Link
  • A Princeton University research team demonstrated that rats with access to high-fructose corn syrup gained significantly more weight than those with access to table sugar, even when their overall caloric intake was the same. Link
  • Contrary to historical patterns, brand extensions dominated the ranks of “New Product Pacesetters” in 2009, according to Information Resources, Inc. Link


  • Invicta Group Inc. announced a product placement agreement with Her (Healthy Energy Revitalizer) through Cold Mountain Group and Les Walgreen. Link


  • The Atlanta Post published a profile on Kevin Boyd, creator of Bling Water. Link
  • The Coca-Cola Co., Inc. is replacing its conventional fleet of vending machines with a climate-friendly model, Forbes reports. Link
  • The first recipients of a Pepsi Refresh Project grant – a group that enabled special needs students to participate in cheerleading – appeared on ABC’s Good Morning America. Link
  • Coconut water is appearing at mainstream supermarkets in juice-box style packages, reports ABC News. Link


  • Jones Soda Co. plans to request a hearing before a Nasdaq Hearings Panel to appeal the organization’s decision to delist the company after its share price lingered below the $1.00 per share listing minimum. Link
  • PepsiCo Inc. laid out its priorities for growth, including plans to invest heavily in emerging markets and healthier products in addition to folding in its North American bottling operations, at its Monday investors meeting at Yankee Stadium. Link


  • The U.S. Agency for International Development and The Coca-Cola Co., Inc. announced an additional joint investment of $12.7 million in their global partnership, the Water and Development Alliance. Through this investment, WADA will support eight new multi-year programs throughout sub-Saharan Africa in Angola, Burundi, Ghana, Malawi, Mozambique, Senegal, South Africa, and Tanzania. Link


  • Superior Beverage announced that it will move its warehouse operations in Austintown, Ohio where streamlined systems of warehouse management will eliminate 37 jobs. Link


  • Health Canada announced it will allow wider use of caffeine in carbonated drinks. Link
  • China’s soft-drinks output will continue to grow at more than 20 percent a year, Xinhua News Agency said, underscoring opportunities for The Coca-Cola Co., Inc. and PepsiCo Inc. Link
  • The Coca-Cola Co., Inc. has been asked to pay $47 million in compensation for alleged environmental damage caused at a bottling plant in southern India. Link


  • The Coca-Cola Co., Inc. said Beatrice Guillaume-Grabisch, who currently runs Coke’s business in Germany, would become chief executive officer of Beverage Partners Worldwide, Coke’s joint venture with Nestle that sells tea drinks including Nestea. Link The company also named Katie Bayne as president of its North American soda business. Bayne had previously been chief marketing officer for the New York region. Link


  • On World Water Day, we have dueling YouTube videos. The first frames bottled water as an inexplicable, wasteful case of manufactured demand. Link The second comes from the International Bottled Water Association and highlights the industry’s environmental stewardship. Link