The Flow: Diet grows as CSDs decline; Glover joins Live panel

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P>ON TOP

  • Diet grows as CSD decline slows – Sales of carbonated soft drinks declined in 2009, but at a lower rate than they have been recently, according to new data from Beverage Digest. Link
  • BevNET Live: Beverage Investment Expert Marion Glover Joins Financial Lineup – The man who once ran the Coca-Cola Company’s investment strategy will share his views during BevNET Live. Link
  • From Beverage Spectrum Magazine: The Rebel at 25 – Jim Koch keeps innovation brewing. Link
  • From Beverage Spectrum Magazine: Refresh Everywhere – Commentators questioned PepsiCo’s decision to bench its beverage brands during the Super Bowl in favor of investing $20 million in philanthropic projects submitted and voted on by the public, but the program has created an organic storm of positive buzz. Link


ON THE SHELVES


  • Minute Maid announced the nationwide availability of three Minute Maid Enhanced Chilled Juices and Juice Drinks in 12 oz. single-serve bottles. Link
  • FIJI Water added a 6-pack of its 330 mL bottles. Link
  • The Gatorade Company will launch G Series Pro through a distribution alliance with GNC. Link


DISTRIBUTION


  • 9-12, Corp., marketer and Manufacturer of Elevate Fiber Water, announced the company has entered an agreement with Heineken distributor Mendez & Co. for the Puerto Rico region.
  • Wave Energy Drink added retail placement at Harris Teeter Grocery Stores and select Walgreens outlets. The Harris Teeter deal puts Wave in 50 of their 192 outlets and Walgreens will account for a seven-store test rollout this month. Link
  • The Electric Beverage Company, Inc. announced that its sports drink, All Natural Title, has been approved for sale in all Florida Walgreens drug stores. Link
  • United Distributors, Inc. of Georgia added XYIENCE‘s XENERGY Energy Drink to its portfolio. Link
  • Innovative Beverage Group Holdings, Inc. announced a new partnership with Trent Beverage Company to bring drank to Southern California. Link
  • DNA Beverage Corporation announced that its complete line of products is now available to consumers in the Mid-Atlantic region of the U.S. through an agreement with Baltimore Beverage. Link


LAW, POLICY, AND ADVOCACY


  • A national poll released recently by Rasmussen Reports shows that 56 percent of Americans oppose a tax on soft drinks. Link
  • Of five states surveyed, taxpayers are footing the bill for between $78,000 and $475,000 per year in bottled water purchases, according to a report from Corporate Accountability International. Link
  • Teamsters from throughout New York State rallied in Albany to oppose the proposed soda tax, claiming that a soda tax would result in declining beverage sales and cause widespread job losses. Link
  • A Florida bill that would impose a 6 percent tax on bottled water passed that state’s Senate Commerce Committee on a 7-1 vote. It will have to be considered by two more committees before it reaches the senate floor. Link
  • Coca-Cola North America president J. Alexander M. “Sandy” Douglas Jr. told a gathering in Tulsa, Okla. that Proposed taxes on soft drinks won’t cut obesity rates and are simply another revenue stream for government. Link
  • Consusmer advocacy group Food & Water Watch created a coalition of environmental and social justice organizations called Keep Nestle Out of the Gorge to prevent Nestle Waters North America from opening a water bottling facility in Cascade Locks, Ore. Link


BRAND MARKETING & PROMOTION


  • Odwalla kicked off its “Campaign Against Ordinary” with a redesigned Odwalla Facebook page and a Coachella Music Festival ticket giveaway. Link
  • Wave Energy Drink added a 16th NASCAR race to its 2010 schedule-this weekend at Bristol Motor Speedway. Link
  • The Gatorade Company, in collaboration with ESPN RISE, announced Chiney Ogwumike of Cy-Fair High School (Cypress, Texas) as its 2009-10 Gatorade National Girls Basketball Player of the Year. Link It also announced Brandon Knight of Pine Crest School (Fort Lauderdale, Fla.) as its 2009-10 Gatorade National Boys Basketball Player of the Year. Link
  • Nestle Pure Life announced its new four-year partnership with Keep America Beautiful and national sponsorship of the 2010 Great American Cleanup. Link


TRENDS AND STUDIES


  • European researchers found scientific evidence that manufacturers can produce a more stomach-friendly coffee by varying the processing technology. Link
  • PepsiCo Inc. said at its Yankee Stadium investor meeting that it is attempting to reformulate its beverages with natural, no-calorie sweeteners and to find new ones. Link
  • According to Mintel’s latest report on green living, 35 percent of survey respondents say they would pay more for ‘environmentally friendly’ products. Link


DEALS


  • Madison Square Garden and The Coca-Cola Co., Inc. announced a new, expanded long-term marketing partnership that continues the 100 year relationship between the two companies. Link


IN THE MEDIA


  • PepsiCo CEO Indra Nooyi said the company hasn’t been happy with results in the North American beverages division and will learn from its mistakes. Link
  • In light of Philadelphia Mayor Michael Nutter’s proposed 2 cent per once tax on sugared beverages, the Philadelphia Daily News took a look at the 3 percent tax on soft drinks Chicago instituted in 1994. Chicago’s tax brought in $18 million last year with no notable impact on soft drink consumption. Link
  • The beverage industry spent $3 million on lobbying efforts to kill a proposed New York soda tax, reports the New York Daily News, and insiders say it seems to have worked. Link


FINANCIALS


  • PepsiCo, Inc. announced that its Board of Directors has approved an advisory shareholder vote on executive compensation that will first occur at the company’s annual meeting in 2011. Link
  • PepsiCo Inc. gave a 3-year financial outlook for the Americas beverage business, predicting low-single-digit revenue growth and mid-single-digit profit growth. Link


SUPPLY SIDE


  • Sethness Greenleaf, Inc. recently developed new varieties for its line of chocolate flavors. Link
  • Sunwin International Neutraceuticals, Inc. and WILD Flavors, Inc. received official notification from the U.S. Food and Drug Administration that Sunwin Stevia Extracts are generally recognized as safe. Link
  • A new nutricosmetic study conducted by dermatologist Zoe Diana Draelos, MD, found that daily oral supplementation with Lyc-O-Mato, a natural lycopene complex extracted from red ripe tomatoes, will enhance the protective properties of the skin against environmental stress and reduce premature aging and wrinkles. Link


INTERNATIONAL


  • Coca-Cola Enterprises Inc. said Monday that it agreed to acquire The Coca-Cola Co., Inc.‘s bottling operations in Norway and Sweden for $822 million. Link


TOOTING THEIR HORN


  • The Coca-Cola Co., Inc. announced that it will darken many of its iconic signs as well as offices and bottling facilities across the world in support of World Wildlife Fund’s Earth Hour on Saturday, March 27 at 8:30 p.m. local time. The Company also is participating in awareness-raising events with its “Switch Off” campaign encouraging Coca-Cola employees along with their families and friends to participate in Earth Hour activities. Link
  • PepsiCo Inc. announced its intent to promote higher rates of beverage container recycling in the U.S. Link
  • Calif. state Senate Majority Leader Dean Florez (D-Shafter) applauded PepsiCo Inc.‘s announcement that it is working to develop new, non-caloric, natural sweeteners in response to expected new taxes on soda and other sugar-sweetened beverages. Link


PEOPLE


  • Departing Sweet Leaf CEO Clayton Christopher offered this parting note via Twitter: Being CEO of SLT past 12yrs has been adventure & love affair of a lifetime. Change is inevitable. Best is yet to come;) thx for support


ETC.


  • Advertisements from California Milk Processor Board continue to be…. weird. Here’s their newest campaign, Mootopia. Link
  • From the Coca Cola Conversations blog: the story of how Coca-Cola got translated in Chinese to “bite the wax tadpole.” Link
  • Information Resources Inc.’s top 10 most successful food and beverage brands of 2009 included Mtn Dew DEWmocracy and the now-discontinued Gatorade Tiger: Focus. Link
  • For a little fun with the beverage tax proposals, here’s a “Closer to Home” comic. Link