The Flow: Pepsi completes bottler merger; Determined Detox

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strong>ON TOP
  • PepsiCo‘s merger with its bottlers will likely mean greater agility in getting products to market and more joint marketing between PepsiCo’s beverage and snack brands, PepsiCo executives reported Monday. Link
  • From Beverage Spectrum Magazine: Determined Detox – Much like its target market after a night on the town, recovery drinks have had a little trouble getting momentum, but marketers continue to tough it out and launch new detox and recovery products. Link
  • Download your 2010 Nightclub & Bar Show Planner – It’s time for the 25th annual Nightclub & Bar Convention and Trade Show, held during International Hospitality Week at the Las Vegas Convention Center. BevNET.com will be on hand to cover and report on the beverage-related exhibitors at the show. Link

DISTRIBUTION

  • Celsius Holdings, Inc. announced that Celsius will be available at participating Casey’s General Store. Casey’s General Store operates over 1400 stores in communities throughout the Midwest, and will carry Celsius’ Green Tea Raspberry Acai, sparkling Orange and Wild Berry. Link

IN THE COURTS

  • Eight Guatemalan plaintiffs filed a suit in New York State Supreme Court in Manhattan against The Coca-Cola Co., Inc. alleging the company committed negligence, deceptive practices and other claims in Guatemala. Link

LAW, POLICY, AND ADVOCACY

  • Beverage professionals in Washington State say a new tax there on non-alcoholic drinks will cost the state jobs. Link
  • The Federal Trade Commission announced that it will require PepsiCo, Inc. to restrict its access to confidential business competitive information of rival Dr Pepper Snapple Group as a condition for proceeding with PepsiCo’s proposed $7.8 billion acquisition of its two largest bottlers and distributors. Link

BRAND MARKETING & PROMOTION

  • The latest Red Bull Art of Can exhibit opens March 3-14 in South Beach. The 47-piece collection includes an eight-foot tall Egyptian wall with hieroglyphics, a delicately designed couture gown and a creation that must have been influenced by a Faberge Egg. Link
  • The Pepsi Refresh Project opened polls for a new round of voting at www.refresheverything.com. Link
  • Demi Moore beat out Kevin Bacon as the winner of the Pepsi Refresh Celebrity Challenge. Link

TRENDS AND STUDIES

  • Major trends in children’s food and beverage products could change as the economy recovers – but those marketed as natural and healthful will endure, Food Navigator reported. Link
  • Wellmune WGP reduced the incidence of cold-like symptoms and improved the psychological well-being of individuals with stressful lifestyles, reports a new study published in Agro Food Industry Hi-Tech. Link

DEALS

  • Dr Pepper Snapple Group, Inc. announced that it has completed the licensing of certain brands to PepsiCo, Inc. following PepsiCo’s acquisitions of The Pepsi Bottling Group, Inc. and PepsiAmericas, Inc. As part of the transaction, DPS received a one-time cash payment of $900 million before taxes and other related fees and expenses. Link

IN THE MEDIA

  • Research at the Pacific Institute found that it takes three times as much water to make a plastic bottle than it does to fill it. Link
  • The Coca-Cola Co., Inc.‘s home-town paper, The Atlanta Journal Constitution published a trio of articles looking at Coke’s recently announced integration with Coca-Cola Enterprises: a piece that called the move “crucial,” Link a piece that calls this move CEO Muhtar Kent’s legacy Link and a simple Q&A explaining the basics of the story. Link
  • The Coca-Cola Co., Inc.‘s merger with Coca-Cola Enterprises poses a larger financial risk the PepsiCo‘s merger with its bottlers, Reuters reports. Link
  • The Gainesville Sun published a profile of Jean Franklin Emmons, one of many black men PepsiCo hired in the late 1940s to market their drinks to the black community. Link

TOOTING THEIR HORN

  • Business Leader Media chose Jerry W. Smith as one of the Top 50 Entrepreneurs in the Piedmont Triad. Smith is founder and CEO of Le Bleu Corporation and Nature’s Pearl Corporation headquartered in Advance, N.C. Link

PEOPLE

  • Dr. Toshikazu Kamiya, formerly director of Kyowa Hakko Bio, Healthcare Products Development Center in Tsukuba, Japan, has joined Kyowa Hakko USA as president and chief executive officer. Link

ETC.

  • Sprite‘s “Step Off” competition triggered buzz when an all-white team won the event, which is based on an activity usually identified with traditionally black colleges. Link
  • Gatorade, which earlier cut its Tiger Woods-branded line of sports drinks for reasons unassociated with the golfer’s infidelities, has now dropped him as a spokesman altogether. Link
  • The Coca-Cola Co., Inc. which owns 711 Fifth Ave. in Manhattan is considering using the space for its own retail store, Crain’s New York Business reported. Link