The Flow: Meissner moves to Jones; Live adds ‘Booty’ founder



  • Meissner Quits TalkingRain, goes to Jones Soda – While the move swaps Meissner’s Preston, Wash. office for one just 20 miles west in Seattle, the financial distance between the two independent beverage icons could hardly be larger. Link
  • BevNET Live: The conference added Tom Lebon of New Age Beverage in Denver and Mark Miller of Hensley Beverage in Phoenix, as well as Rob Ehrlich, founder of snack company Pirate’s Booty and new drink company Rob’s Really Good. Link
  • From Beverage Spectrum Magazine: Segment Or Brand? – Some segments only fit one. Link


  • Bai Brands introduced Bai5 Costa Rica Clementine to its line of low-calorie antioxidant-rich bottled beverages. Link
  • Liquid Lightning announced it is launching new packaging for its core products, and will be introducing four new flavors early this Summer. Link


  • Roaring Lion signed a deal with Chicago-based Ala Carte Entertainment to be the exclusive energy drink at all of its restaurants and taverns in the Chicago metro area.
  • Innovative Beverage Group Holdings, Inc. announced a partnership with Western Beverage Company to bring drank to Oregon. Link
  • Kuka Drink, Inc. announced that agreements with Crescent Beer Distributor, Inc. and BG Enterprises, Inc. for distribution and marketing throughout Western Pennsylvania and surrounding states. Link The company also added distribution with Exclusive Beverage Distributors in New York. Link
  • Icelandic Water Holdings ehf announced that it signed an agreement with retail travel concessions company HMSHost Corporation. Link
  • Pepsi Beverages Company and Tampico Beverages, Inc. announced an agreement to distribute TAMPICO PLUS fruit-flavored beverage products via PepsiCo’s direct store delivery system in select U.S. markets. Link


  • An Ohio appeals court ruled in favor of a Coca-Cola employee who sued the company after being injured during a team-building exercise. Link


  • John Barnes, vice president and general manager of Pepsi Beverages Company‘s Kansas/Missouri market, argued against a Kansas soda tax on the grounds that allowing the tax through would open the door to further tax hikes on soda. Link
  • Baltimore mayor Stephanie Rawlings-Blake prooposed a 4-cent per container tax on soda, bottled water, beer and other alcohol. The tax exempts milk, fruit juices and beverages sold in bottles two liters or larger. Link
  • Washingtonians Against the Beverage Tax is running radio and newspaper ads against a Washington state budget plan that would include a tax on sugared beverages. Link
  • Sugar is being unfairly blamed for obesity problems in the United States at a time when per capita consumption of sweeteners has declined, according to the Sugar Association Inc. Link


  • DNA Beverage Corporation announced an agreement with C & R Motorsports that gives the company a major presence in all AMA Motor Sports Series. Link
  • Neuro Drinks announced that it signed surfer Laird Hamilton as a brand representative. Link
  • DASANI announced that it teamed up with founder/designer Erica Domesek to create a limited-edition line of hats to support the launch of the new PlantBottle plastic bottle packaging. Link
  • Maine Root is sponsoring the First Annual Fair Trade Film Festival in celebration of World Fair Trade Day in Austin, Texas on May 8. The festival will show a short film and three feature documentary films that deal with different aspects of fair trade. Link
  • Sprite announced its “Sprite Tabs for Habitat” program. During the month of April, specially marked Sprite or Sprite Zero multipacks or 12 oz. single cans will carry a green tab that consumers can mail in by May 30, 2010. Sprite will donate 10 cents to Habitat for Humanity, up to $500,000, for each tab mailed in. Link
  • The Coca-Cola Co. Inc. further leveraged its relationship with The CW’s Gossip Girl with advertisements that promote both the show and vitaminwater. Link In another vitaminwater venture into TV culture, the brand paired Mets third baseman David Wright with Jersey Shore‘s “The Situation.” Link


  • The average supermarket shopper says the economy isn’t any better, and they’re sticking with private-label products as a way to lower grocery bills, according to GfK Research. Link
  • Hispanics have become the most important U.S. demographic growth driver in the food, beverage and restaurant sectors, according to data presented by Latinum Network. Link
  • Respondents to a 23-country survey largely agreed that store brands are at least as good as national brands in many respects, AdWeek reports. Link
  • Most U.S. consumers plan to drink about the same amount or less this year according to a study released by business advisory firm AlixPartners. Link


  • Reed’s, Inc. announced that it has reached its third private label agreement with a major international food company. Reed’s expects to begin shipping to its third custom label client’s chain of 145 U.S.-based supermarkets later this year. Link


  • The Atlanta Journal Constitution published dueling editorials about sugared beverage taxes. Michael F. Jacobson, executive director of the Center for Science in the Public Interest, wrote in favor of them. Sandy Douglas, president of Coca-Cola North America, wrote in opposition. Link
  • PepsiCo Inc. is months ahead of The Coca-Cola Co., Inc. in its efforts to retool bottling operations for the hyper-competitive North American market, reported the Atlanta Journal-Constitution. Link


  • New Leaf Brands, Inc. announced the Company’s financial results for the year ending Dec. 31. Year over year case volume increased to 401,000 compared to 290,101 at the end of 2008. Link
  • O.C. Beverages, Inc. announced that it completed a re-organization to allow the company to focus on marketing and distribution. Link
  • The International Brotherhood of Teamsters asked Coca-Cola shareholders to back a proposal to split the roles of chairman and CEO. Last year, a similar proposal garnered 29 percent of the vote. Coca-Cola’s board of directors recommended that shareholders vote against this year’s proposal. Link


  • Ruch Distributors Inc. will close its plant in Albany, N.Y. Link
  • iTi tropicals and Quicornac SA announced they are funding a research project on cocoa fruit with Rutgers university. Link
  • WILD Flavors, Inc. announced the company has successfully achieved the requirements set forth within the Food Safety System Certification, making WILD one of the first companies in the United States to attain this accomplishment. Link


  • Britvic will launch Mountain Dew in the UK next month, with a different formula from its American counterpart. Link
  • PepsiCo inc. has been reaching consumers in India by appropriating that country’s culinary traditions. Link
  • PepsiCo Inc. said it’s exploring a venture with India’s Tata Tea Ltd. to sell non-carbonated health beverages. The companies expect to complete discussions for the venture in the “next few months,” the two companies said in a joint statement. Link


  • Chris Reed, founder, chairman and CEO of Reed’s Inc. appeared on WGN’s Garry Meier Afternoon radio talk show Thursday. Link
  • Steve Haley, founder and CEO of Celsius, rang the opening bell for the Nasdaq stock exchange. Link


  • Fentimans North America president Craig James appeared on The Colbert Report, which warned that children could get the intoxication equivalent of one 12 oz. beer by drinking just one 200 oz. bottle of Fentimans Victorian Lemonade. Link
  • The Coca-Cola Co., Inc. welcomed its 3-millionth visitor to the World of Coca-Cola. Link
  • The Gatorade Company announced the kosher-certification of Gatorade Thirst Quencher and G2. Link
  • 7-Eleven announced that it added B. W. Cooper’s certified organic iced tea to its Big Gulp fountain beverage machines. Link