The Flow: BevNET at SupplySide; founder Schnell leaves Steaz



  • Beverages a hot topic at SupplySide East – BevNET contributed to the beverage focus at the event by organizing and moderating a panel of experts on the topic of shot beverages, featuring Brent Sonnek-Schmelz, chief zen officer of RelaxZen, and Bob Occhifinto, founder and president of NVE Pharmaceuticals. (With photo gallery) Link
  • Eric Schnell, co-founder and president of the Healthy Beverage Company and creator of the Steaz brand, has exited the company. Link
  • Starbucks announced that Starbucks VIA Ready Brew will be available in more than 37,000 locations in the U.S. by the end of June. The addition of 25,000 grocery, mass and drug accounts includes major retailers Kroger, Walmart, Safeway, Target, Costco and CVS. Link


  • Roaring Lion has been selected as the primary beverage choice for Louisville, Colo.-based casual dining owner and operator, Rock Bottom Restaurant Inc. Through this partnership, Roaring Lion will secure its place as the primary energy drink supplier at nearly three-quarters of Rock Bottom Restaurants Inc. locations nationwide.
  • The Pittsburgh Penguins signed the Dr Pepper Snapple Group as the official beverage provider of the new Consol Energy Center. The team and Dr Pepper Snapple Group agreed to a five-year deal Link
  • Reed’s, Inc. announced that it has reached a distribution agreement with Golden Sweet Company, Inc. in the San Francisco Bay area. Golden Sweet Company will carry the full line of Reed’s and Virgil’s branded products, including Reed’s Candy and Sonoma Sparklers, for direct store delivery. Link
  • Beverage Brands Inc. announced that MATE Fusion Tea is now available at WEIS Markets. Link
  • Milwaukee Brewers legend Robin Yount announced a new distribution agreement with Beer Capitol Distributing for Robinade Old School Lemonade and Limeade in the Milwaukee area. Link
  • Better Health Beverage announced that underWAY is now available in Bartell Drugs locations in 57 Puget Sound neighborhoods in Washington. Link
  • Jones Soda Co. announced that Royal Ahold’s Giant-Landover chain of supermarkets has agreed to carry seven flavors of Jones Soda in each of its 180 supermarket retail outlets located in Virginia, Maryland, Delaware and the District of Columbia. Link


  • Concord, Mass. residents voted Thursday to ban all sales of bottled water in their town Link less than 48 hours before 2 million area residents were issued a boil water alert due to a water main break. Link
  • California state Senate Majority Leader Dean Florez introduced a bill that would levy an excise tax of one cent per teaspoon of sugar in soda and other sweetened beverages. The tax would raise $1.5 billion a year to support physical education for high school seniors and strengthen physical education in kindergarten through eighth grades. Link
  • A Baltimore City Council committee on Monday approved a 4-cent tax on bottled beverages. Link


  • The Coca-Cola Co., Inc. is celebrating the countdown to the 2010 FIFA World Cup South Africa by encouraging people around the world to take part in the longest-ever online goal celebration. Link
  • Thirty-two ideas, from rebuilding an elementary school to providing care packages to new families, are on track to be collectively awarded $1.3 million this month, for garnering the most votes in April for the Pepsi Refresh Project. Link
  • Nestle Waters North America Inc., on behalf of its six regional spring water brands, announced its 2010 partnership with the National Parks Conservation Association. Link
  • WAT-AAH! is taking on soda manufacturers with a new advertising campaign: “Don’t Drink _____, Drink WAT-AAH!” The advertisements fill in the “_____” with the words “Soda,” “Sugar,” “Junk,” and “&#%+!” Link


  • A Mayo Clinic study found that women who drank more than two-and-a-half cups of coffee daily were less likely to develop uterine cancer compared to women who did not drink coffee at all. Link


  • Cable T.V. satirist Stephen Colbert noted Coca-Cola among a nubmer of brands that have been blamed for scoietal woes and have connections to philanthropic movements. Link
  • Supporters of an Illinois elementary school accused The Kanzius Cancer Research Foundation of cheating in gaining votes for the Pepsi Refresh Project, reports the Chronicle of Philanthropy. Link
  • drank relaxation drink shares its name with an illicit drink favored by southern hip-hop artists, noted Canada’s Vancouver Sun. Link
  • What started as a narrow movement against high-fructose corn syrup has morphed into a swell of mainstream opposition. As a result, sales of the ingredient have fallen in the United States, reported the New York Times. Link


  • Coca-Cola Enterprises will webcast a presentation to analysts and investors on Thurs., May 13 at 11:35 a.m. ET. Chief Financial Officer Bill Douglas will make the presentation at the Goldman Sachs Consumer Products Symposium. The public can access the live webcast through the Company’s web site at Link
  • Jones Soda Co. received notification from the Nasdaq Stock Market that the Company’s minimum bid price deficiency had been cured and that, as a result, the hearing before the Nasdaq Listing Qualifications Hearings Panel, scheduled for May 5, 2010, to address the Company’s listing status has been cancelled. The Company regained compliance with the $1.00 minimum bid price listing requirement after its stock price closed above $1.00 for ten consecutive trading days. The Company is now in compliance with all applicable listing standards. Link


  • On Saturday night, the Massachusetts Emergency Management Agency requested the assistance of Nestle Waters North America to deliver Poland Spring bottled water to the Boston area in light of the boil alert situation. The company has already delivered 21 truckloads of water to the affected areas and expects to deliver 40 more truckloads over the next 48 hours. Link


  • HP Ingredients has expanded its Maqui Berry Line up to include 17 brix, 50 brix, and 65 brix both Organic and Standard. Link


  • The Coca-Cola Co., Inc. is now “totally focused” on organic growth in China, Chief Executive Muhtar Kent told the Wall Street Journal. Link


  • BrandZ released its annual report on the top 100 most powerful global brands. Coca-Cola ranked fifth; Budweiser ranked 38th; Pepsi ranked 58th; Red Bull finished 82nd, and Starbucks finished 87th. Link


  • Brent Sonnek-Schmelz, Chief Zen Officer for RelaxZen, appeared on ABC’s Who Wants to be a Millionaire.
  • Bruce Springsteen encouraged fans to vote for the Danny Fund to win a grant from the Pepsi Refresh Project. Link
  • AdFreak congratulated Gatorade on a rare achievement: airing a jingle so good, no one realizes it’s a jingle. Link
  • Another breakthrough in the wonderful world of beverage accessories: the Beverage Buddy delivers two cans or bottles of your favorite drink in a radio-controlled dune buggy. Link
  • Detectives are searching for a man who stole two bags of cash from a Coca-Cola plant in Fort Myers, Fla. on Friday, reported WZVN. Link