The Flow: PepsiCo vs. ScienceBlogs; FDA Reports on Food Taxes


  • PepsiCo had a brief flirtation with the scientific community that didn't go all that well. Link
  • USDA Report: Soda Tax Will Curb Obesity Rates Link
  • Cott Corporation signs agreement, acquires Cliffstar Link


  • Joint Juice has launched a new drink mix. Link
  • BROOKLYN SODAS now have cane sugar in them. They also now come in 4-Packs.
  • Big Red has released Big Red Vanilla Float with cane sugar in select markets. Link
  • The Ginger People have relaunched Ginger enerGizer triple ginger tonic with a new look. Link


  • drank Distribution Expanded in Ohio Link


  • The New York Times reports on four independent soda makers in Connecticut. Link
  • Men's Health editor-in-chief, Dave Zinczeno uncovers the nutritional content of functional beverages as the latest installment to the Eat This Not That franchise. Link
  • Massachusetts lawmakers discuss "bottle bill" expansion on WBUR. href=”” target=”_blank”>Link
  • The Chicago Tribune discussed the impact of Wal-Mart on competitive regional soda pricing. Link
  • The Connecticut Post had a story on the underwhelming financial impact of the state's bottle bill. Link
  • Here's a great chance to learn a lot about the push and pull of a beverage partnership: the New York Times has a "case study" concerning a conflict between Honest Tea and the Coca-Cola Co., Inc. over the marketing of Honest Kids. Link


  • Roaring Lion Energy Drink hosts VIP night in honor of hip-hop star, Hassahn Phenomenon's video and single release titled "All Night." Link
  • "Melrose Place" alum and author Josie Bisset featured in Zipfizz ad campaign Link
  • ZipFizz has added actress Josie Bissett as its national spokesman. Link
  • XYIENCE is offering mixed martial arts fans the chance to invite up to 100 friends to a UFC viewing party in their hometown that's hosted by XYIENCE athlete/ UFC fighter Wanderlei Silva. The contest runs through August 31, 2010. Link


  • The Pepsi Refresh Project pledges to help affected Gulf areas Link


  • Wellness products maker US Farms has opened a new plant to make aloe-based energy drinks and juices. Link
  • Bond Labs has launched a testosterone supplement for beverages. Link


  • ALO Drink recently won the 2010 BevStar Bronze Award. Link


  • Ike S. Gill has become the new CEO for Dox Cardio Water. He had previously been COO of O.N.E. Link
  • Sheldon “Shelly” Stein has been appointed President and Chief Executive Officer of Glazer’s Distributors. Stein had been a Vice Chairman of Global Investment Banking at Bank of America Merrill Lynch since March 2008. Link
  • TransFair USA, the leading independent, third-party certifier of Fair Trade products in the United States, announces Jennifer R. Gallegos as its new Director of Business Development, Coffee. Link