The Flow: New Leaf cuts staff; Hansen’s Big Quarter

ON TOP

  • Despite New Leaf Brands' growth, the company still had to cut back on staff. Link
  • Hansen Natural reported increased sales in the second quarter of 2010. Its Monster energy drink sales helped boost revenue, resulting in market share gains and earnings per share of $0.69 on $365.7 million in revenue. Link

ON THE SHELVES

  • Emma's Deity launched three teas in Ginger Lemon, Hibiscus and sweet Emma Rose flavors. Link
  • Frontier Beverage Co. have expanded their Unwind line of relaxation beverages by adding Goji Grape and Pom Berry to their existing Citrus Orange flavor. Link

DISTRIBUTION

  • The Colorado-based Petey's BING Energy Drink will be distributed nationwide via Vitamin Shoppe chain stores. Link
  • Pepsi Bottling Ventures will be distributing Pepsi and Mountain Dew "Throwback" beverages, sweetened with 100 percent real sugar, to retail outlets around Idaho. The company used sugar from Amalgamated Sugar Company, which is based out of Boise, ID. Link
  • Ambrosia Beverage Group's Ambro Relax will be distributed in over 60 stores around the Dallas and Fort Worth areas of Texas. Link

IN THE MEDIA

  • An article on Time.com examined the emergence of Hint water and its place in the flavored water beverage category. Link
  • The family-owned bottling company in Minot, North Dakota, Northern Bottling, is up for consideration for the Donald M. Kendall Bottler-of-the-Year Award, according to the Minot Daily News. The award honors independent PepsiCo bottlers. Link

LAW, POLICY, AND ADVOCACY

  • The American Beverage Association supported the bi-partisan "Healthy, Hunger-Free Kids Act" – a bill that will provide necessary funding to federal child nutrition programs – in a recent statement from CEO and president, Susan K. Neely. Link

BRAND MARKETING & PROMOTION

  • Adina for Life, Inc. teamed up with Red Sox player, Josh Beckett, at the recent Beckett Bowl charity event, which took place at the Lucky Strike Lanes in Boston, MA. Proceeds will benefit the Josh Beckett Foundation. Link
  • Revolution released its Pink Grapefruit flavor of 3D. The beverage was created in honor of breast cancer sufferers and a portion of sales will be donated to affiliated charities, including the Susan G. Komen foundation, American Cancer Society and Breast Cancer Network of Strength. Link

TRENDS AND STUDIES

  • A study from BeveragePulse.com found that 94 percent of American consumers are concerned with the long-term effects of beverage packaging on the environment. Link
  • Mintel researchers predict that the trend for more simple food and beverages with fewer ingredients will continue. Trend insight directors David Jago and Lynn Dornblaser outlined this theory at the recent IFT expo in Chicago. Link

FINANCIALS

  • PepsiCo released its annual Corporate Citizenship report. The document outlined the progress of PepsiCo's goals under the "The Promise of PepsiCo" umbrella which aims to promote environmental sustainability and improved awareness of nutrition worldwide. Link
  • The York Water Company reported its second-quarter and six-month earnings. Link

INTERNATIONAL

  • An article from TheStreet.com reported upon PepsiCo's desire to launch bottled water in India using connections forged through its partnership with Tata Global Beverages. Link
  • New Leaf Brands has become available in the Philippines. The beverage is offered by Duty Free Philippines through an agreement with the distributor, Supervalu. Link