The Flow: Coca-Cola Names Leaders; BAWLS is Back

ON TOP

  • In anticipation closing of its purchase of Coca-Cola Refreshments and Coca-Cola North America, the Coca-Cola Company has appointed 28 executives to lead its bottling and marketing operations, according to the Atlanta Journal-Constitution. Link
  • BAWLS Acquisition has reintroduced 43 percent of its total distribution base from 2009, according to a recent release. The company has also added Ogden, Utah-based Miller/Coors distributor Golden Beverage. Link

ON THE SHELVES

  • Coco Energy coconut water powered mix from Ajmera Innovations is being distributed in select New England Whole Foods Market stores. Link

DISTRIBUTION

  • Haralambos Beverage Company has become Adina's newest distribution partner in Southern California. Link
  • Nawgan reported adding approximately 70 new locations including 23 St. Louis-area Wallgreens stores and in Missouri-based Staub's Fine Grocers. Link
  • Nutra-Resveratrol Anti-Ageing Water has signed a contract to be sold online through ThirstMonger.com. The website ships to the continental 48 states. Link

BRAND MARKETING & PROMOTION

  • Metromint named the winners of its “Metromint experience” competition. The announcement coincided with the release of its new flavor, Goodberrymint, and early August ad campaign on Hulu.com. Link
  • Using a national networks of kiosks to sell its product on the honor system, Honest Tea found that Boston was the most "honest" city to participate. At the experiment's close, the city was rated 93.3 percent "honest." Link

FINANCIALS

  • Lifeway Foods, Inc reported a seven percent increase in sales for its second quarter 2010. Over the first half of the year, the company's sales have increased by 12 percent. Lifeway has also signed a distribution agreement with Whole Foods Markets nationwide for its BioKefir(TM) beverage. Link

SUPPLIER SIDE

  • WILD Flavors has launched a new line of flavor profiles. Link

INTERNATIONAL

  • Over the next three years, PepsiCo is planning to invest $250 million in Vietnam. The funds will be used for projects like increasing the country's manufacturing capacity, adding new marketplace equipment and strengthening the presence of existing brands. Link
  • Canadian customs officials have rejected orders for two Twilight-inspired energy drinks from California, according to the Toronto section of thestar.com. The 100 ml shots are called Blood Potion and Zombie Energy and have 80 mg of caffeine each. Link

ETC.

  • Until Dr Pepper Snapple agrees to negotiate a fair contract with striking workers from Mott's LLP, singer Steve Earle will stop drinking his favorite beverage, Diet Dr Pepper. Link