The Flow: Best of 2010 Begins at BevNET; CSPI Punts on Enviga

ON TOP

  • Enter BevNET's Best of 2010! Information is available here: Link
  • No sense beating a near-dead horse: CSPI decides not to appeal the Enviga ruling. Link

ON THE SHELVES

  • Hydro One Beverages has added BÖDE Sports Drinks and TRÜE Green Teas to its line of products. All 14 of the company's products are available in 104 Piggly Wiggly and Price-Wise stores in South Carolina and Georgia. Link
  • Go Fast Sports & Beverage Company has expanded its Energy Hybrid Line by adding two new flavors, Go Fast Berry Energy, and Go Fast Lemonade-Lime Energy. Link
  • Modjo Life Natural Energy Shots are now being sold in GNC and Circle K stores. Link

DISTRIBUTION

  • Dream Products has signed distribution agreements with U.S. retailers, including Walmart, Kmart and Harmon stores. The company's Dream Water will appear on shelves at these locations nationwide. Link
  • Frontier Beverage Co. has signed a distribution agreement with Canada Dry Bottling Co. to bring its Unwind beverage to nine counties throughout Michigan. Link
  • iChill Relaxation Shots have signed several new distribution deals nationwide, including approximately 650 Barnes & Noble locations on university campuses nationwide, nearly 200 Harris Teeter locations in the Northeast, and 150 Smoothie Kings. Link

IN THE MEDIA

  • An article in the Orange County Register looked at Dr Pepper and Coca-Cola's choice to make alternatives to their popular beverages using sugar instead of high fructose corn syrup. A taste test of these offerings beverages was also conducted. Link
  • Starbucks have made the decision to sell the same products in grocery stores as in their coffee shops. A recent article in the Wall Street Journal examined the chain's strategy and evaluated its potential. Link

LAW, POLICY, AND ADVOCACY

  • In the second quarter of 2010, the ABA spent almost $4 million on lobbying the government against soda taxes. Over the same quarter last year, it spent $5.4 million in opposition to taxes on sugar-sweetened beverages. Link

BRAND MARKETING & PROMOTION

  • To meet demand of Bret Michaels' Trop-A-Rocka Tea, Snapple will be extending the availability of the flavor, which was created by the rock star. Link
  • Celsius' Peach Mango Green Tea has been named as a finalist in the "Functional-Nutritional Beverages" of the "Packaged Beverages" category in CSP Information Group's "Best New Products" competition. Link
  • Yakult has launched a new television ad campaign to promote its probiotic beverage, Yakult. The ads will air in 29 major designated marketing areas, along the West coast where the beverage is mainly sold. Link

DEALS

  • PepsiCo and Senomyx have signed a four-year agreement to collaborate on developing high-potency sweeteners, particularly for low-calorie beverages. Link

FINANCIALS

  • Cott has completed its acquisition of Cliffstar and its affiliated companies for $500 million in cash. Link

RELIEF EFFORTS

  • U.S. Agency for International Development has pledged to donate $1 million to the Haiti Hope Project, originally launched by the Coca-Cola Co. Inc. The mission of this initiative is to develop a sustainable mango industry in Haiti. Link

SUPPLIER SIDE

  • Silk Soymilk has enrolled in the Non-GMO Project’s Product Verification Program. This means that the company has pledged its commitment to working to keep non-GMO options available for plant-based protein beverages. Silk packaging will include a label stating its participation in this initiative. Link
  • The Center for Consumer Freedom has released a video that shows consumers the processing that takes place in order to make "natural" table sugar. Link

INTERNATIONAL

  • From September 2010 onwards, Starbucks' ready brew Via coffee will be available in Starbucks stores across the Philippines. Link

PEOPLE

  • Steven Fisher has become the new CEO of AquaHydrate. He joins Mark Wahlberg who became a business partner of the company after enjoying the beverage during the filming of "The Fighter." Additionally, Mark Loeffler and Matthew Howison have become part of the expanded board. Link

ETC.

  • According to Celebuzz.com, True Blood star Stephen Moyer was spotted enjoying O.N.E. coconut water while out in Malibu with fiancee and co-star Anna Paquin. Link
  • A new documentary about probiotics aims to educate the general public of their health benefits. It is hoped that the animated movie will be provided to global TV stations and copies of the DVD will be sold at probiotic product points of sale. Link