The Flow: ABA Finds ads “Misleading”; Vibranz reviewed

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strong>ON TOP
  • The American Beverage Association denounced new NYC subway ads that are intended to raise awareness of sodas’ nutritional content as “misleading.” Link
  • Vibranz Kombucha, the first raw kombucha brand to return to Whole Foods Shelves, was reviewed by BevNET. Link

ON THE SHELVES

  • The Chill Group, Inc has launched Just Chill, a natural relaxation beverage that contains L-Theanine and other vitamins and minerals. Link

DISTRIBUTION

  • Lifeway Foods has increased national distribution of its Kefir beverage. Link
  • New Leaf Brands will be distributed in 180 Giant Food Supermarkets across Virginia, Maryland, Delaware, and the District of Columbia. Link
  • The line of Modjo products – Modjo 4Life, Modjo Life Natural and Caffeine Free Energy Shots, and Modjo Synergy Hangover – will be distributed in GNC Stores nationwide and by Glazers Distributors in the Gulf States. Link

IN THE MEDIA

  • An article published in the Sacramento Bee took a look at the differences in flavor between Coca Cola made in the U.S. with high fructose corn syrup and in Mexico with cane sugar. Link
  • Virgin Group founder Richard Branson discusses his past attempts to get Virgin Cola onto the market on TODAYonline. Link
  • Fanta never really achieved ubiquity in the U.S. and an article published on Slate.com explains why. Link

LAW, POLICY, AND ADVOCACY

  • Kraft has been accused of fraudulent claims and false advertising surrounding its Crystal Light Immunity beverage by the Minneapolis legal firm, Halunen & Associates. Link

BRAND MARKETING & PROMOTION

  • The Coca Cola Co. Inc. will be giving away 1 million rewards points and prizes to My Coke Rewards members during August and September. Link

TRENDS AND STUDIES

  • The International Sweeteners Association stated that more research needs to be done to determine whether artificial sweeteners have any effect on a pregnancy. Link

DEALS

  • Xynergy Holdings signed a Letter of Intent to acquire Simply Distribution, LLC as a wholly owned subsidiary. The move will help Xynergy distribute its products in new markets, including Central and South America and Europe, where Simply has a distribution license. Link
  • Amcor acquired Ball Plastics Packaging Americas in $280 million deal. Link

FINANCIALS

  • Cott reported its results for the second quarter of 2010. Link

SUPPLIER SIDE

  • Cargill has developed a new chocolate, heart-healthy beverage that incorporates CoroWise plant sterols. Its prototype was unveiled at the recent IFT Food Expo in Chicago. Link
  • Caravan Ingredients has developed its Nutrivan WM 1050 premix that is designed to help manage weight by controlling hunger and providing a feeling of fullness. Link
  • Boreal has become the exclusive bottler for Athlade Sports Water 500. Link
  • Heartland Sweeteners has designed new packaging for its product, Ideal, which is a sugar substitute made with xylitol. Link

INTERNATIONAL

  • Coca Cola Co. Inc. has begun selling a new energy drink, burn, in Zimbabwe. Coca Cola East partnered with Central Africa and Zimbabwean beverages group Delta Beverages to put burn on shelves nationwide. Link
  • PepsiCo will invest $3 million over the next three years to help create the Agricultural Development Center of Peru. The company aims to further its commitment to sustainable business growth with the investment. Link

PEOPLE

  • Jones soda has appointed Mike Spear as its new Marketing Director. Link
  • Voss water appointed Steve Geager as its new Trade Development Manager for Retail in the metropolitan New York and New Jersey areas. Link
  • Kemin Food Technologies has brought three new employees on board. Betsy Blades has become the company’s new North American marketing manager, Will Schroeder is Kermin’s new research and development director and Brody Wells has joined as the finance director. Link