The Flow: Sambazon adds Marketing VP, New ZICO Flavor


  • Sambazon announced the hiring of Greg Fleishman as its VP of Marketing. Fleishman was previously Chief Marketing Officer at Coke-owned Fuze Beverage and before that oversaw marketing for Kashi and two Kashi/Kellogg acquisitions, Bear Naked Granola and Stretch Island Fruit Co.
  • ZICO Coconut Water has launched a new pineapple flavor, Pina Tropicale, in its HDPE plastic bottle. The product is available in New York now, and is shipping out nationally this month. Link
  • BevNET's 2011 Media Kit is now available for download. Link


  • EQ Labs, Inc. has closed a deal with Terrible Herbst Corporation to place EQ Energy Drink in 108 Terrible Herbst convenience stores Link
  • Botlhouse Farms releases new line of Protein Plus shakes and smoothies. Link


  • Guayaki now has added Sequoia, DBI San Jose, and Bay Area Beverage to its California DSD network. Link
  • Bai Brands has expanded distribution in New England. Link


  • A deal to fold electrolyte drink O Water into Polar Beverages has been completed, according to Beverage Business Insights. Under terms of the deal, O Water will operate as separate division within the bottler, taking on Polar CEO Ralph Crowley as a board member, BBI reported.


  • Hydration and performance drink CeraSport is the sponsoring the REVOLUTION3 Cedar Point Full Rev and Half Rev Triathlons being held Sunday, September 12, at Cedar Point Amusement Park in Sandusky, Ohio. Link
  • Tampico Beverages and PepsiCo have launched a multi-market, multi-media campaign to spotlight Tampico Plus, a lower-sugar, lower calorie juice brand. Link
  • Wave Energy Drink is partnering with American Pro Bullriders as a sponsor. Link
  • The PepsiCo10, a group of 10 start-up companies in a joint PepsiCo/Highland Capital incubation program, has been named. Link


  • Coca-Cola Co. CFO Gary Fayard said that both U.S. and Western Europe represent "fragile" markets, although ones with great upside, at a conference sponsored by Barclay Capital. Link
  • FEVER Stimulation Beverage has added Charles "Chuck" Sanders of Urban Lending Solutions as an investor. Link


  • Xenergy has gotten the much-ballyhooed "Drink This" designation from the Eat This, Not That franchise. Link