The Flow: ‘Corn Sugar’ Not HFCS; Seth Goldman at BevNET Live

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strong>ON TOP
  • The Corn Refiners’ Association is seeking FDA approval to call high fructose corn syrup “corn sugar.” Link
  • Sign up for BevNET’s Best of 2010 awards and 2011 Beverage Guide. Link
  • Honest Tea’s Seth Goldman will be discussing entrepreneurial growth at BevNET Live 2010. Link

ON THE SHELVES

  • Soma Beverage Company has released Goodberrymint, the latest flavor of its Metromint waters. Ten percent of the sales from Goodberrymint, as well as product, will be donated to different non-profit organizations each year. Link

DISTRIBUTION

  • According to an article in the Phoenix Business Journal, Revolution has signed a distribution agreement with Safeway stores meaning the beverages will be sold there and in the company’s other groceries which include Vons, Dominick’s, Genuardi’s, Tom Thumb and Randalls. Link

IN THE MEDIA

  • Enso Bottles LLC is working to ensure all of its packaging – the bottles, caps and shrink wrap – are all biodegradable and more environmentally friendly, an article in the Phoenix Business Journal revealed. Link

BRAND MARKETING & PROMOTION

  • XYIENCE’s sugar- and calorie-free Xenergy energy drink brand made the “Drink This” list of the 2010 edition of David Zinczenko and Matt Goulding’s bestselling book, Drink This, Not That. Link
  • BAZI has become the official energy shot of the American Basketball Association. The company’s products will be offered to ABA players and fans of the league at ABA venues and online. Link

TRENDS AND STUDIES

  • Packaged Facts’ latest report, Gourmet, Specialty and Premium Foods, Beverages and Consumer Trends in the U.S., 8th Edition revealed that beverages – including bottled water and refrigerated juices in the dairy case – accounted for 34 percent of retail dollar sales in 2009. Link

FINANCIALS

  • National Beverage Corp. revealed that its first quarter (ending July 31) revenues had increased by 1.4 percent to $165 million and its earnings were up by 23 percent to $12.1 million. Link

RELIEF EFFORTS

  • Volvic Natural Spring Water has partnered with the Rainforest Foundation US for the company’s North American “Drink 1, Give 10” initiative. Funds raised will be used to help 10 indigenous groups in Central and South America protect their rights and forests. Link

SUPPLIER SIDE

  • Aurora Algae has launched the industry’s first photosynthetic algae-based platform that can be used in health shakes, protein bars and other food and beverage products. Link
  • NutriPure Beverages, Inc. has signed a non-binding letter of intent to acquire an East Coast bottling plant. Link