The Flow: Pom Sues FTC; Get Interbev 2010 Guide

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strong>ON TOP
  • Download BevNET’s show planner for InterBev 2010, taking place from September 22 – 24 in Orlando, Florida. Link
  • BevNET and Beverage Spectrum 2011 Media Kits are now available for download. Link
  • According to the Best Global Brands report from Interbrand, Coca-Cola is the world’s top performing brand. This is the 11th year in a row that the company have received the award. Link
  • Pom Wonderful sues FTC, claiming the agency has overreached in attacking its label and web site with regard to health benefits. Link

ON THE SHELVES

  • Reed’s has plans to extend its Virgil’s diet soda line by offering new and improved flavors sweetened with Stevia. Link
  • Abbott has launched new Ensure shakes: Ensure Muscle Health and Ensure Clinical Strength.The company has also updated its logo and packaging. The beverages will be available nationwide. Link

DISTRIBUTION

  • Skinny Water is now available in all 164 Weis Markets located throughout New York, Pennsylvania, New Jersey, Maryland and West Virginia. Link
  • All 18 locations of Gelson’s Super Markets in California will now carry New Leaf Brands’ 11 tea flavors. Link

IN THE MEDIA

  • A recent article in the Atlanta Journal Constitution examined the evolution and success of Coke Zero. The article also looked at how the company marketed this diet drink to men, who would typically not choose diet over regular Coke. Link

LAW, POLICY, AND ADVOCACY

  • Mott’s workers have ended their strike and signed a new agreement that restores workers’ wage levels, maintains affordable health care, and continues their pension plan. Link

BRAND MARKETING & PROMOTION

  • PepsiCo will be airing six 30-second ads total during this year’s Super Bowl, according to the AP. The ads will be selected from a pool of entries created by fans and those interested in participating can submit their ads from Sept. 27 through Nov. 15. Link
  • A new report from Technomic titled the Convenience Store Foodservice Consumer Trend Report reveals that 52 percent of consumers want more healthy food and beverage options in convenience stores. A further 48 percent of respondents found made-to-order offerings “highly appealing” Link
  • At Boston’s CollegeFest, Code Blue handed out samples to approximately 10,000 students from its Code Blue Ambulance vehicle. The event took place on September 11 and 12. Link
  • Genesis Today has revamped its juice recipe and introduced new packaging and labeling, and is gearing up for a new ad campaign that will cover print, online and broadcast spots. Link
  • For the first time, KidSmart is the official sponsor of Foster’s Belmar Pro Surf Tournament. The event takes place on September 11, 12, 17, 18 and 19, in Belmar, NJ. Link

TRENDS AND STUDIES

  • A new study in the American Journal of Clinical Nutrition revealed that in a recent study, adults who drank the most milk and had the highest vitamin D levels at 6 months lost more weight after 2 years than those who had little or no milk or milk products. Link
  • According to The Food Channel, a big 2010 beverage trend is a shift to teas, lemonades, fruity organic waters and carbonated fruit drinks instead of energy drinks. The observation was part of the channel’s 2010 snack trend list. Link
  • A new Mintel report, titled Attitudes Toward Sodium and High Fructose Corn Syrup Reduction – US – August 2010 revealed that 52 percent of Americans claim to avoid products in which the substance is listed as one of the first ingredients. Link

SUPPLIER SIDE

  • Old Orchard Brands has received the 2010 Clear Choice Award for the glass packaging for its Very Cherre beverage. Link
  • Adina for Life received the 2010 Clear Choice Award for the bottle design of its flagship line of herbal elixirs, Adina Holistics. Link

PEOPLE

  • DynaPep has named Steve O’Donnell as its new Vice President of Sales. O’Donnell has experience working in sales-related positions with AriZona Beverage Company LLC, Coca Cola and Canada Dry. Link
  • Beverage PR Maven Lara Bandler is leaving her role as president of Suite Access, an influential marketing agency for emerging brands such as ZICO coconut water, to work as head of pr for fast-growing snack food brand Popchips.

ETC.

  • The Los Angeles times took a look at the beverages Jews around the world choose to break their Yom Kippur fast. Link
  • The Baltimore Sun recently experimented in adding more exotic, modern sodas with fruity or unusual flavors to recipes in order to see how the flavors melded – or not. Link