The Flow: BevNET’s Live + Water Guide; Gatorade in DSD


  • BevNET Live Winter 10 Preliminary Lineup Announced: Execs from FRS, New Leaf, Jones Soda, Guayaki, Zola Acai, and more headline. Investors, distributors, and suppliers also on the lineup. Register now and save. More to come… Link
  • PepsiCo has switched from warehouse distribution to DSD for Gatorade. It is expected that the move will take place around Januwary 1, 2011. Link
  • BevNET's 2010 Water Guide is now available for download! Link
  • Drank has sued former master distributor and Lean founder, Michael Moran, in an attempt to get money for the product he was sent to distribute. In retaliation, Moran sued Drank, claiming his rights were violated as a distributor. Link


  • Spot On Energy will appear in 4,000 Circle K stores by the end of 2010. Link


  • ISO-5 has added distribution in Chicago and has recently received orders from Bally Total Fitness, Sunset Foods, Sendiks, and Garden Fresh Markets. Additionally, in Utah, the beverage is being distributed at Premier Resort Red Mountain Spa. Link
  • Langlade Springs has expanded distribution of its bottled water into Connecticut, New Jersey and New York. With these additions, the product is now offered in 48 states. Link
  • Producer of Skinny Water, Skinny Nutritional Corp, has entered a distribution partnership with Village Pantry. As a result, the beverage will be available in 135 stores in the Indianapolis market. Link
  • Frontier Beverage Co has partnered with The Honickman Organization which will distribute its Unwind beverage at select stores in VA, MD, Washington, D.C., DE, Eastern Pennsylvania and Southern New Jersey. Link
  • Afterparty has signed a distribution agreement with Midwest Wine & Spirits to appear in stores across Illinois. Link
  • XYIENCE has expanded its New England distribution in an agreement with Blue Coast Beverages Link


  • According to a recent article from the The Ball State Daily News, Ball State University has reached a five-year agreement with PepsiCo and will be selling its products across campus instead of rival Coca-Cola's. The university will receive $2.5 million in benefits and is eligible for $183,000 annually in rebates and free products or services that will directly benefit the university. Link
  • A recent article from The Huffington Post examined the debate surrounding whether or not chocolate milk should be served in school cafeterias. Link


  • Coke Zero has launched a new online game called the Playbook Challenge for college football fans. Participants are asked to answer "real-life" football-related questions to win daily prizes including game ticket and autographed merchandise, weekly prizes such as VIP game experiences and the grand prize of a trip to the Chick-fil-A Bowl Game in Atlanta on Dec. 31. Link
  • JetBlue Airways will be giving away Vita Coco on its flights throughout the months of September and October. Link


  • Coca-Cola Co. Inc. has acquired the Russian company, Nidan Juices, which is one of the four largest juice makers in the country. It is believed that this deal is valued from $250 million to $300 million. Link


  • Norland International has launched the industry’s first oxo-biodegradable cap for 5-gal water bottles. A special additive to the caps allows them to be totally degraded within five to 10 years. Link


  • Coca-Cola West is planning to purchase Q'Sai Co. which is a Japanese health-food producer, according to Advertising Age. Its main product is a green juice called "aojiru" made of kale. Link