The Flow: Rebuilding Jones; Previewing FF West

ON TOP

  • From Beverage Spectrum: Can Bill Meissner restore iconic Jones Soda? Link
  • BevNET’s 2011 Winter Fancy Food Show Preview Link

ON THE SHELVES

  • Attitude Drinks announced today that it now can fill orders for both Chocolate and Vanilla Phase III Recovery from its newly signed distributors. Product distributors include High Five Distributors, Sand Dollar and Great State/Blue Coast, which cover markets in New York City, Florida and New England, respectively. Link
  • Modjo forLIFE announced that Circle K Stores will be carrying the beverage throughout its Southeast Division. Link

DISTRIBUTION

  • Attitude Drinks announced that it has entered into an agreement with Lone Star Distribution. Link
  • Security Beverages Company Inc has signed an agreement with Georgia based distributor P&T Distribution.

IN THE COURTS

  • A federal judge has dismissed a lawsuit against the Coca-Cola Company filed by great-grandchildren of the founder of Barq’s root beer. Link

LAW, POLICY, AND ADVOCACY

  • The IFT discussed implications of the new food safety law. Link

BRAND MARKETING & PROMOTION

  • Boreal Water and OTG Management announced details of their collaborative effort to add bottled water to their extensive portfolio of private label offerings. Link
  • The American Hockey League announced that reGen muscle recovery beverage has been designated the “Official Muscle Recovery Beverage of the AHL” for the remainder of the 2010-11 season, as part of a new multi-level partnership agreement. Link
  • XYIENCE has renewed contracts with mixed martial arts (MMA) athletes Wanderlei Silva, Matt Serra and Dan Hardy. Jon Jones, a light heavyweight signed with XYIENCE last month. Link
  • Red Bull and Zappos.com teamed up to include cans of sugar free Red Bull in all orders in a recent promotion. Then they took that promotion to Facebook. Link

TRENDS AND STUDIES

  • People who start drinking the soft drinks known as “energy” beverages early in life may be more prone to anxiety, depression, and addictive behavior later on, some research suggests. Link

FINANCIALS

  • As reported by The Baltimore Sun, the Pepsi plant in Baltimore will no longer make soda and the company plans to lay off 77 people as officials have decided to stop manufacturing operations. PepsiCo has at least partially attributed the closing to a new tax on beverages in Baltimore. Link

INTERNATIONAL

  • Beijing Yiqing Holding Co will sell 15 percent of its stake in the Beijing Pepsi Cola Beverage Co. Link

PEOPLE

  • Former NBA and UNLV star Larry Johnson has launched a new line of beverages nationwide. Link
  • Gatorade North America has named Gatorade marketing chief Sarah Robb O’Hagan as its new president and global chief marketing officer for sports nutrition Link

VENDING

  • According to the Today Show, organic vending is on the rise. Link

ETC.

  • The International Bottled Water Association disputed a recent critique of bottled water labels. Link