The Flow: Arizona to the Rescue; Fancy Food Show Preview

Correction: Due to an editing error, an earlier version of this newsletter included a link to an outdated story about Red Bull’s ability to be sold in France.  Red Bull has been approved for sale in France. The story has been removed from the posted version.

ON TOP

  • 2011 Beverage Guide: A guide to new products from the past year. Link
  • BevNET’s 2011 Winter Fancy Food Show Preview. Link

ON THE SHELVES

  • AriZona Beverage Company announced the launch of RESCUE Water, a new line of enhanced waters that are filled with a proprietary blend of Twinlab vitamins and antioxidants. Link

DISTRIBUTION

  • Dream Products announced a distribution alliance in New England with Polar Beverages. Link

LAW, POLICY, AND ADVOCACY

  • The FDA issued a compliance policy guide intended to provide guidance to staff on serving size labeling for certain beverages. Link
  • FDA seeks to halt processing, distribution at New York Juice Company. Link

BRAND MARKETING & PROMOTION

  • Starwood-brand hotels has signed an exclusive partnership deal with Coca-Cola. Link
  • Jones Soda is pleased to announce its Jones Zero Calorie Zilch soda has earned top honors with Women’s Health magazine. Link
  • Javalution Coffee has re-launched its JavaFit brand via a new state-of-the-art selling process. Link

SUPPLIER SIDE

  • Rainforest Cola now available in 12 oz. Rexam SLEEK cans. Link

INTERNATIONAL

  • Starbucks takes first step toward market entry in India. Link

PEOPLE

  • Campbell Soup Company announced a new management team in North America. Link

ETC.

  • Actor Mark Wahlberg was recently spotted chatting up Jeff and Steven Frumin, co-founders of recovery drink Code Blue. Link