The Flow: GT’s 21+; ZOLA Interview; Shockey Joins Cult

ON TOP

  • GT’s Synergy Kombucha & Organic Raw Kombucha has begun distribution of their AP5 product line, or “Above .5%,” in Southern California markets. Link
  • Video: Visit with Zola's Chris Cuvelier Link
  • BevNET/Beverage Spectrum’s sixth annual Energy Guide is now accepting submissions. The early sign up deadline is JANUARY 28! Link

ON THE SHELVES

  • Vibranz Beverages has expanded their distribution to include grocery franchises Albertsons, Raley’s, and H-E-B. Link
  • Phusion Projects announced the launch of Four Loko XXX Limited Edition. Link

DISTRIBUTION

  • Dr.Tim's ISO-5 Hydration from Coconut Water drink is now available through Kehe distribution. Link
  • DynaPep Energy announced that it has entered into a new relationship with Star Distributing Inc. Link
  • Wayne Densch has joined the growing list of Anheuser Busch distributors in Florida to sell DNA Brands'.
  • Boreal increases sales and marketing presence in Manhattan and Brooklyn as it signs with a well known national airport retailer. Link

IN THE COURTS

  • FIJI Water sued over carbon negative claims. Link

IN THE MEDIA

  • The ebbs and flows of Pepsi and their social media efforts, as noted by the following examples from last week:
  • A PepsiCo Super Bowl ad contest illustrated the potential PR backlash from crowdsourced advertisements. Link
  • According to the New York Times, new charges of cheating may tarnish Pepsi Refresh, its fund-raising contest for nonprofits. Link

BRAND MARKETING & PROMOTION

  • Jeremy Shockey has become a spokesperson for Cult Energy beverage. Link
  • 'Gossip Girl' Jessica Szohr and SoBe Lifewater heat up Costa Rica's jungles to launch new SoBe Lifewater with electrolytes. Link
  • Celsius winner meets Mario Lopez on set of "Extra". Link
  • Bazi sets out to help energy-a-holics. Link

TRENDS AND STUDIES

  • Best and worst bottled water brands. Link
  • The Center for Culinary Development and Packaged Facts, expert trend trackers, make their predictions on the food and beverage trends that will be buzz-generating this year. Link

ETC.

  • Pepsi landed a 'Big' location. Link
  • A Facebook posting got an Indiana man fired from his job at 5-Hour Energy. Link