BevNET.com Daily News RoundupNewsletter - April 03, 2012
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ZICO Announces New Team of Athlete Endorsers

Posted by Ray Latif at 1:15 PM on April 03, 2012

ZICO Announces New Team of Athlete Endorsers

Looking to strengthen its position as a natural alternative to traditional sports drinks, ZICO has unveiled a new team of athlete endorsers. And while Team ZICO appears to be the big-name part of the company’s marketing initiatives for 2012, the company says it ZICO has more in store. Marketing VP Bill Lange told BevNET that the company will pump up its marketing spend by 75 percent over 2011 and is close to signing a “major celebrity” as an endorser.



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Spindrift Soda Heads West

Posted by Ray Latif at 1:15 PM on April 03, 2012

Spindrift Soda Heads West

Hoping to take advantage of the vast access to fresh fruit in the state for use in its premium, locally-sourced drinks, Spindrift Soda is opening a West Coast facility in California wine country. The company, which produces a line of all-natural, fruit juice-infused sodas, has opened a new production facility in Healdsburg, California, and will begin distributing in the state later this week.



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Review: Bibbs Tart Cherry

Posted by BevNET.com Staff at 10:42 AM on April 03, 2012

Review: Bibbs Tart Cherry

Block Island Beverages, Inc., a wholly owned subsidiary of Block Island Brands, Inc., recently announced the introduction of a third flavor for their all natural sparkling blackberry sodas. Tart Cherry, which blends blackberry and cherry juices, is a simple and wholesome tasting product that features only a handful of ingredients.…



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BevNET TV: What is BevNET Live?

Posted by Ray Latif at 10:05 AM on April 03, 2012

BevNET TV: What is BevNET Live?

We’re just over two months away from BevNET Live in New York City and wanted to offer you a brief look at some of the exciting content and speakers who have appeared during past events… and to get you revved up about what’s to come.



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Be Like MiO: Coke Trademarks Dasani Drops

Posted by Jeffrey Klineman at 5:36 PM on April 02, 2012 | 2 comments

Be Like MiO: Coke Trademarks Dasani Drops

Watching a small but well-distributed rival create share in a market white space without responding isn’t on the menu at Coca-Cola, apparently. The CSD giant has filed a trademark for Dasani Drops, defined under Goods and Services as “Concentrates and syrups used in the preparation of soft drinks; syrups for beverages.”



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