BevNET.com Daily News RoundupNewsletter - April 04, 2012
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Review: Overboard

Posted by BevNET.com Staff at 10:49 AM on April 04, 2012

Review: Overboard

Overboard is a beverage that was formulated to provide ingredients to address hangover symptoms and fatigue. It features vitamins, antioxidants, and electrolytes and, unlike many other hangover drinks that we’ve sampled, is actually enjoyable to drink.…



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Cheribundi Cheers Cash Infusion, Steers Toward Retail

Posted by Jeffrey Klineman at 10:35 AM on April 04, 2012

Cheribundi Cheers Cash Infusion, Steers Toward Retail

Cherries have always had a strong association with Valentine’s Day, but last Feb. 14 was especially sweet for the team at CherryPharm, the company behind the line of tart cherry juices that are now known as Cheribundi. That’s because the company consummated a deal of a different kind on the holiday, closing a $4.5 million equity round led by Greenwich-based Emil Capital Partners, along with its previous lead investor, Cayuga Venture Fund, and other shareholders.



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Early Registration for BevNET Live Has Been Extended — Register Now and Save

Posted by BevNET.com Staff at 10:08 AM on April 04, 2012

Early Registration for BevNET Live Has Been Extended — Register Now and Save

We’ve extended our early registration deadline for BevNET Live Summer 12 (June 4 & 5 in NYC) through April 17.  If you haven’t registered yet, here’s your chance to save.  Click the link below to register or call 617-231-8888.…



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Lawsuit Calls Simply Orange “Misleading”

Posted by Ray Latif at 9:15 AM on April 04, 2012 | 1 comments

Lawsuit Calls Simply Orange “Misleading”

It turns out that even beverage giants aren’t immune from the recent outbreak of lawsuits infecting the industry. Earlier this week, the JD Journal reported that Coca-Cola was hit with a lawsuit claiming that the name and marketing of the company’s Simply Orange brand are misleading. The suit contends that the beverage is not simple orange juice; rather, it is juice that is heavily processed and contains added flavorings and constituents to change its color, consistency, taste, and aroma.



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iTi Tropicals Expands its Product Line with Organic Coconut Water Concentrate
Since 2009, iTi has been a leader in conventional coconut water for the North American industrial ingredients market. We are now pleased to introduce our Organic Coconut Water Concentrate. This 60 brix product is now available in our warehouse. With this organic product, iTi Tropicals offers beverage companies an excellent natural, low-sugar, and low calorie alternative to existing filler juices. And we're not through yet. In the next few months, we will bring even more coconut water options to market.
For more info click here.

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