BevNET.com Daily News RoundupNewsletter - April 05, 2012
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NPR: Coke and Pepsi Drop Membership in Controversial Lobby Group

Posted by Ray Latif at 12:49 PM on April 05, 2012

NPR: Coke and Pepsi Drop Membership in Controversial Lobby Group

Coca-Cola and PepsiCo have dropped their memberships in the American Legislative Exchange Council (ALEC) a conservative business organization that is behind the movement for national “Stand Your Ground” gun laws and other controversial measures, according to NPR. The two soda giants cut ties with ALEC after civil rights group ColorOfChange.org launched an online drive that called on Coca-Cola to cease funding ALEC and its support of “discriminatory” voter identification laws.



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Breaking: Jarritos Shipping through DPSG in the West

Posted by Jeffrey Klineman at 12:13 PM on April 05, 2012

Breaking: Jarritos Shipping through DPSG in the West

BevNET has confirmed sightings of Jarritos moving through the DPSG system in Southern California, part of a strategy that the company will make public in the near future. The brightly-hued, sugar-sweetened 11-flavor Mexican CSD line has suffered from wide-ranging but fractured distribution via a DSD and broker network that includes licensing partner Novamex.



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Just in Time for The Masters: AriZona’s Golden Bear Lemonade

Posted by Ray Latif at 11:26 AM on April 05, 2012

Just in Time for The Masters: AriZona’s Golden Bear Lemonade

Though one has to wonder how many of today’s youth think that legendary golfer Arnold Palmer was named after the lemonade/tea combo that he himself made famous, it certainly won’t be an issue for his former rival and protégé, Jack Nicklaus, who, like Palmer, has partnered with AriZona to launch a new beverage line. Last week, AriZona introduced Jack Nicklaus Golden Bear Lemonade, and it appears that the company may be prepping for a much larger launch later this month.



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Review: ALO Escape

Posted by BevNET.com Staff at 11:06 AM on April 05, 2012

Review: ALO Escape

“Escape” is the latest flavor from ALO, a line of aloe vera juice based beverages. So what does “Escape” mean, exactly? This flavor is a sea buckthorn berry enhanced formulation (along with other fruit flavors). While the flavor of the product is enjoyable, we’re wondering if it’s time for ALO to come up with a simpler — and easier to understand — flavor naming convention.…



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Xyience Founder Pike Convicted on Tax Evasion Charges

Posted by Jeffrey Klineman at 9:37 AM on April 05, 2012

Xyience Founder Pike Convicted on Tax Evasion Charges

Russell Pike started the brand, but if he drinks a Xyience Xenergy now it’ll probably have come from his canteen account after he was convicted on federal tax evasion charges in U.S. District Court in Nevada earlier this week.
Pike, 50, was convicted of evading taxes on the sale of roughly $5 million worth of Xyience stock in 2006, according to a report from Las Vegas’ KLAS-TV.
Pike faces up to five years in prison and a $250,000 fine; sentencing is set for July 2.…



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