Posted by Jeffrey Klineman at 11:15 AM on April 20, 2012 | 1 comments
You’ve landed the big one – the distributor who can, with the right support and the right brand – help get you key placements in the top accounts in the big city. But how do you prepare yourself, your team, and your new distributor so that you can maximize the effectiveness of your introduction, particularly in New York, one of the most expensive, most important break-in regions for any supplier?
How do you put together a launch that will start you off with a bang,…
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Posted by BevNET.com Staff at 11:05 AM on April 20, 2012
Zingi Well is an upstart line of java turmeric and ginger enhanced beverages. While we’re seeing an uptick in spice enhanced beverages coming to market, these concepts are still in their infancy. That’s exactly the case for this brand, which is conceptually good, but not quite there yet in its execution.…
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