Posted by Ray Latif at 1:33 PM on April 24, 2012  When it comes to brand value, consumers flock to a handful of beverage brands including Green Mountain, Coke, Gatorade, Lipton, SoBe, vitaminwater, and Poland Spring, according to the results of a new Harris Interactive poll and study. The annual Harris Poll EquiTrend study measures and compares the health of more than 1,500 brands by analyzing the responses of over 38,500 consumers on questions related to brand value and loyalty.
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Posted by BevNET.com Staff at 1:01 PM on April 24, 2012  BevNET is delighted to announce that Rohan Oza will deliver a keynote presentation on Tuesday, June 5 as part of BevNET Live in Manhattan. Oza’s high-energy presentation will focus on how beverage entrepreneurs can deploy creative disruption as a technique to build their lifestyle brands. Oza will offer insights into the key cultural trends that are affecting beverage marketing and product development and offer methods for the BevNET Live audience to formulate strategy around those trends.
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Posted by BevNET.com Staff at 1:01 PM on April 24, 2012  mor, which was previously reviewed in 2008, has evolved from being a “beverage for the mind and body” to a “sparkling enhanced water.” With a three flavor line and enjoyable flavor, their latest effort is definitely pleasing to the palate. However, there’s something about the positioning that makes you expect something different inside these cans.…
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