 | Newsletter - April 30, 2012 |
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Featured Stories |
WSJ: Coke in Talks to Acquire Monster Beverage |
Posted by John Craven at 12:19 PM on April 30, 2012  Breaking news as the Wall Street Journal has reported that Coca-Cola is in talks to buy Monster Beverage. The energy drink giant has a market capitalization of more than $11 billion and would be the largest brand acquisition for Coke. Shares of Monster Beverage have skyrocketed on the news, fluctuating between $75 and $79 per share. Read more » |
PepsiCo Partners with DineEquity, Twitter |
Posted by Ray Latif at 12:10 PM on April 30, 2012  More news from the front lines of Cola Wars 2012 as PepsiCo announced that it has signed a 10-year deal with DineEquity to be the exclusive provider of most soft drinks for its Applebee’s and IHOP restaurants. DineEquity, which had been serving both PepsiCo and Coca-Cola products, ended a decades-long agreement with Coke and stated that the company reached more advantageous terms for its franchisees by consolidating its business with PepsiCo. Read more » |
BevNET Live Summer 12 – Sampling Bar Signup Now Open |
Posted by BevNET.com Staff at 11:26 AM on April 30, 2012  Sign up for the Sampling Bar at BevNET Live Summer 12 is now open. What is the Sampling Bar? It’s a free opportunity for attendees of BevNET Live to have their drink included in the coolers that are made available (on both days of the event) to attendees of the event. Why would you want to do this? Easy — BevNET Live’s attendees include distributors, investors, and other people from the trade who are actively seeking new products. Overview … Read the full article » |
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Review: Amara Recovery |
Posted by BevNET.com Staff at 10:25 AM on April 30, 2012  Amara Recovery is a recovery and energy drink that is packaged in a 16 ounce can. Inside the can, you’ll find an enjoyable formulation that is sweetened with stevia and agave and has a crisp lemon lime flavor. On the outside, the product feels a little bit like a work in progress, but the foundation is there for this product to succeed.… Read the full review » |
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