Featured Stories

Energy Drink Companies Too Hot to Buy, Sez NY Post

Posted by Jeffrey Klineman at 2:52 PM on May 03, 2012

Monday’s speculation that the Coca-Cola Co., Inc., was possibly taking a swing at acquiring Monster Energy sent the New York Post off in search of further energy drink company speculation.

Too hot? Rockstar

What it came away with was something else entirely, however — an analysis that both Monster and its fierce competitor, Rockstar, might be too racy to be purchased by any of the big beverage companies.

Review: Core Power

Posted by BevNET.com Staff at 2:22 PM on May 03, 2012

Core Power is a protein drink that’s made from real milk to boost performance, increase endurance and reduce muscle fatigue.  It’s lactose free, thanks to the addition of lactase, and comes in a variety of flavors.   As you’ll see in our review, it’s definitely one of the most approachable protein drinks out there today.…

Nooyi: We’re About “Total Liquid Refreshment”

Posted by Jeffrey Klineman at 12:11 PM on May 02, 2012 | 2 comments

Pepsi’s half-billion advertising push should take about two years to work, according to an article in the Financial Times. If it does, according to CEO Indra Nooyi, the company will be as well known for the “total liquid refreshment market” instead of the CSD competition known known colloquially as the “cola wars.”

Morgan Stanley: Cott Delivers a Beat

Posted by Jeffrey Klineman at 11:56 AM on May 02, 2012

Cott shares beat both Wall Street’s and investment bank Morgan Stanley’s quarterly earnings forecast yesterday by a wide margin on better than expected gross margins. The private-label soft drink maker also announced a $35 million share repurchase program over the next year.

Newswire

• Pepsi Announces Global Partnership with the Estate of Michael Jackson (1 comments)
• Pure Leaf Iced Tea Launches “For the Love of Leaves” Campaign And Partners With Gail Simmons To Serve Kentucky Derby Goers Iced Tea-Infused Recipes (1 comments)
• XYIENCE, Love Bottling Co Announce New Distribution Partnership (1 comments)
• Pulse Secures State-Wide Distribution Into Michigan Through Four Major Distributors
• Pepsi Launches First Global Campaign, “Live For Now” (1 comments)

Beer News from Brewbound.com

• New Belgium’s Somersault Returns as Summer Seasonal
• Oskar Blues Projecting 140,000 Barrels in 2013
• Boston Beer Reports First Quarter 2012 Results
• FTC Surveys Online Beer, Wine, Spirits Marketing Tactics
• Stevens Point Brewery Announces 2012 ‘Drop Dead Blonde’ Contest

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