BevNET.com Daily News RoundupNewsletter - May 07, 2012
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New Beverage Showdown 3 at BevNET Live – FRIDAY is the Deadline to Apply

Posted by BevNET.com Staff at 2:46 PM on May 07, 2012

New Beverage Showdown 3 at BevNET Live – FRIDAY is the Deadline to Apply

Do you operate a new beverage company (meaning your brand is less than 1 year old or not yet on the market)?  If so, the New Beverage Showdown 3, which takes place June 4 & 5 at BevNET Live Summer 12 in NYC, is a one of a kind chance to get your brand in front of the industry (plus win $10,000 in cash and prizes).  However, time is running out — Friday, May 11 is the deadline for applying.  Click the link below to…



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Bolthouse in Play, According to Bloomberg News

Posted by Jeffrey Klineman at 1:39 PM on May 07, 2012

Bolthouse in Play, According to Bloomberg News

Wm. Bolthouse Farms, one of the country’s largest independent beverage makers — and a strong competitor to PepsiCo’s Naked Juice company — is up for sale, according to a recent report from Bloomberg News.



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Review: bcalm

Posted by BevNET.com Staff at 11:20 AM on May 07, 2012 | 1 comments

Review: bcalm

Bcalm is a new “wellness drink” that is designed to help with stress relief and mental clarity.  It features a proprietary blend of functional ingredients that include hydrolized casein, anise seed, chamomile, wild green oat, and ginkgo. Visually, they’ve created something that definitely feels calming and approachable.…



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Update on Body Armor Lawsuit: Lance Collins Responds

Posted by Jeffrey Klineman at 10:57 AM on May 07, 2012

Update on Body Armor Lawsuit: Lance Collins Responds

It didn’t take long to get a reply from Body Armor founder Lance Collins on some of the allegations in at trademark infringement suit filed against Body Armor by the folks at the athletic clothing company Under Armour, which we wrote about on Friday. Note that Collins, who is an attorney, has been extremely nimble in the realm of beverage trademarks and rather outspoken on the topic when it comes to giving advice to future beverage entrepreneurs.



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Under Armour vs. Body Armor

Posted by Jeffrey Klineman at 4:38 PM on May 04, 2012 | 4 comments

Under Armour vs. Body Armor

While we haven’t been able to reach out to founder Lance Collins about the trademark infringement lawsuit filed against him and his new brand, Body Armor, by well-established athletic clothing brand Under Armour, the suit itself does offer some awesome insight into brand building itself.



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