Posted by BevNET.com Staff at 1:21 PM on May 10, 2012  While new product entries have definitely slowed down, there are still a few brands out there that are trying to come up with creative ways to get a piece of the kombucha category. The shot, which is how Karvana (and Celestial Seasonings) are approaching the market, seems like a potentially marketable concept because it addresses one of the biggest issues with kombucha: taste. Less is more and that’s what Karvana is all about.…
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Posted by Ray Latif at 12:55 PM on May 10, 2012 | 1 comments  Last week’s reports of a possible acquisition of Monster Beverage by Coca-Cola sent shares of the energy drink giant on a colossal roller coaster ride, initially soaring into the stratosphere, only to come tumbling back to earth after Coke addressed the news as speculation. However, shares of Monster Beverage are once again surging after the energy drink giant announced record first quarter sales and profits and easily bested Wall Street estimates for the three-months ending March 31, 2012.
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