 | Newsletter - May 11, 2012 |
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Featured Stories |
Pepsi Shakes Up Leadership in Global Groups |
Posted by Ray Latif at 11:57 AM on May 11, 2012  Yesterday, PepsiCo announced a number of leadership changes in its recently formed global groups organization, according to an internal memo obtained by Ad Age. The shake-up in executive positions is part of Pepsi’s strategy to promote greater innovation and forward thinking as a global company and will be followed by a “100-day rollout plan” designed to align employees around the new approach. Read more » |
Brewbound Releases Preliminary Agenda for June 5 Craft Beer Session in NYC |
Posted by Ray Latif at 11:03 AM on May 11, 2012  Brewbound, BevNET’s site dedicated to craft beer, has released the preliminary agenda for its upcoming business conference for craft brewers. The Brewbound Craft Beer Session will be co-located with BevNET Live, and held on Tuesday, June 5th at the Metropolitan Pavilion in New York City. The outstanding speaker lineup will include a keynote address from Greg Koch, the CEO and co-founder of Stone Brewing Co. Read more » |
Review: HiBall Energy, Featuring Cold Activated Cans |
Posted by BevNET.com Staff at 9:55 AM on May 11, 2012  HiBall Energy has gone through several iterations over the years, but their latest one, which puts the product in very clean looking cold-activated cans, is their best yet. The product looks and feels like a mature product, while offering something inside the can (unsweetened energy) that is extremely enjoyable and has nice point of differentiation.… Read the full review » |
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Red Bull Unveils New TV Spot for NBA Playoffs |
Posted by Ray Latif at 9:32 AM on May 11, 2012  Red Bull has unveiled a new TV ad that will be the company’s first broadcast spot during the NBA playoffs. The TV ad is part of the company’s “World of Red Bull” campaign and features L.A. Clippers star Blake Griffin and celebrity skateboarder Travis Pastrana, as well footage from DJ and break dancing competitions and 1-on-1 basketball games played on Alcatraz Island. The ad will air during playoff games on ESPN, ABC, and TNT. Read more » |
Last Call: New Beverage Showdown 3 at BevNET Live – TODAY is the Deadline to Apply |
Posted by BevNET.com Staff at 8:05 AM on May 11, 2012  Do you operate a new beverage company (meaning your brand is less than 1 year old or not yet on the market)? If so, the New Beverage Showdown 3, which takes place June 4 & 5 at BevNET Live Summer 12 in NYC, is a one of a kind chance to get your brand in front of the industry (plus win $10,000 in cash and prizes). However, time is running out — Today, May 11, is the deadline for applying. Read the full article » |
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