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Posted by Ray Latif at 2:04 PM on May 15, 2012  Lifeway Foods has announced an agreement with Target that dramatically increases the number of stores that carry its Kefir line. The new distribution deal is Lifeway’s first major expansion in Target in eight years and increases the availability of Lifeway Kefir drinks from 170 to 453 Target locations. The expansion covers a range of flavors and sizes of Lifeway Kefir, a probiotic drink similar to drinkable yogurt, and adds three new flavors of its 8 oz. Lifeway Kefir 4-packs to Target dairy cases.
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Posted by BevNET.com Staff at 11:25 AM on May 15, 2012  Purity Organic is the latest company to throw their hat in the coconut water ring — and their entry is a good one. Featuring a 17oz Tetra Pak with a screw top cap, Purity’s coconut water is a USDA Organic certified product that is made from coconut water concentrate. But, in our opinion, its taste can holds its own with just about any brand.…
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Posted by Jeffrey Klineman at 9:51 AM on May 15, 2012  Story jumped into the paper likely on the rumors of Coke’s potential for a play for Monster Energy, but despite some analysts squawking that the company needs to take leadership in all categories, there’s an equal number of claims that the company, with 500 brands, has trouble focusing as well.
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