BevNET.com Daily News RoundupNewsletter - May 15, 2012
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Lifeway Signs New Deal with Target, Dramatically Expands Availability of Kefir Line

Posted by Ray Latif at 2:04 PM on May 15, 2012

Lifeway Signs New Deal with Target, Dramatically Expands Availability of Kefir Line

Lifeway Foods has announced an agreement with Target that dramatically increases the number of stores that carry its Kefir line. The new distribution deal is Lifeway’s first major expansion in Target in eight years and increases the availability of Lifeway Kefir drinks from 170 to 453 Target locations. The expansion covers a range of flavors and sizes of Lifeway Kefir, a probiotic drink similar to drinkable yogurt, and adds three new flavors of its 8 oz. Lifeway Kefir 4-packs to Target dairy cases.



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Review: Purity Organic Coconut Water

Posted by BevNET.com Staff at 11:25 AM on May 15, 2012

Review: Purity Organic Coconut Water

Purity Organic is the latest company to throw their hat in the coconut water ring — and their entry is a good one.  Featuring a 17oz Tetra Pak with a screw top cap, Purity’s coconut water is a USDA Organic certified product that is made from coconut water concentrate.  But, in our opinion, its taste can holds its own with just about any brand.…



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AJC Analyzes Coke’s Future Vision…

Posted by Jeffrey Klineman at 9:51 AM on May 15, 2012

AJC Analyzes Coke’s Future Vision…

Story jumped into the paper likely on the rumors of Coke’s potential for a play for Monster Energy, but despite some analysts squawking that the company needs to take leadership in all categories, there’s an equal number of claims that the company, with 500 brands, has trouble focusing as well.



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Acidified Coconut Water Concentrate - A new juice ingredient alternative from iTi Tropicals.
iTi continues to lead the way in coconut water, offering facilities without low-acid approval another option for achieving a 100% juice beverage while lowering caloric load. Acidified coconut water concentrate (CWC) is an excellent blending juice where high juice content is desired, and production occurs at a facility that can not process low acid products. iTi is pleased to announce the availability of 60 brix CWC with a pH below 4.6. The first shipments will arrive in the next few weeks, however a limited supply of samples is available immediately for evaluation. For more details on using CWC blends to lower calories and achieve 100% juice labeling, click here.

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