BevNET.com Daily News RoundupNewsletter - May 24, 2012
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Featured Stories

BevNET Live: Build Your Category with Rampolla, Martin, Fox and Steele

Posted by Jeffrey Klineman at 2:59 PM on May 24, 2012

BevNET Live: Build Your Category with Rampolla, Martin, Fox and Steele

Launching entrepreneurial brands often means more than just building a new beverage — it also means helping create a whole new category and introducing it to new retail channels as well. That’s a challenge entrepreneurs understand, but they can only carry things forward a certain distance on their own — beyond that, they must rely on other links in the retailing chain.



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POM Wonderful Launches New Ad Campaign Following FTC Ruling

Posted by Ray Latif at 11:37 AM on May 24, 2012 | 12 comments

POM Wonderful Launches New Ad Campaign Following FTC Ruling

Following an FTC Judge’s recent ruling that POM Wonderful deceptively marketed health claims in ads for its pomegranate juice products and must end all claims about the health benefits and performance of its drinks, the company has launched a new media campaign touting “its right to legally advertise the general health benefits of its products.”



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Review: POWERCOCO…Revisited

Posted by BevNET.com Staff at 11:01 AM on May 24, 2012

Review: POWERCOCO…Revisited

Our first review of POWERCOCO, which is a coconut water based sports drink, was based on samples from their first production run.  Since then, the product has taken on a more refined look, thanks to the use of a slim 16 ounce PET bottle, and we’ve had a chance to sample all four flavors of the lineup.…



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