Posted by Jeffrey Klineman at 12:32 PM on June 22, 2012 | 2 comments
CSD share might be slipping as a percentage of total beverages consumed, but there’s a Zero-sum gain out there – Coke Zero, that is.
After a long period of double-digit growth, the brand continues to be the growing star of the company’s sparkling portfolio. Over the past year the brand grew a little over 4 percent, according to A.C. Nielsen Scantrack numbers in Food, Drug and Mass retailers to push it into third place in the diet drink category, tied with Diet Mountain Dew in terms of total dollar share. That comes as the other top ten brands declined, with the exception of Pepsi Max, which has a comparatively low 2.2 share.
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