BevNET.com Daily News RoundupNewsletter - June 25, 2012
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Review: GT’s Synergy Adds “Green Chia” Kombucha

Posted by BevNET.com Staff at 1:27 PM on June 25, 2012

Review: GT’s Synergy Adds “Green Chia” Kombucha

GT’s Kombucha’s line of Chia enhanced Synergy kombuchas are some of the most successful chia based beverages on the market today (granted that category is still very small).  In any event, they’ve expanded their lineup, with a new “Green Chia” variety.  Green Chia blends organic raw kombucha, organic raw chia seeds, and chlorophyll into a unique and enjoyable mixture.…



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On the Rebound, Celsius Partners with Fitness Infomercial Icon

Posted by Ray Latif at 1:12 PM on June 25, 2012

On the Rebound, Celsius Partners with Fitness Infomercial Icon

In the midst of a significant shift in its sales and marketing strategy, Celsius has announced a new partnership with fitness infomercial icon Tony Little, most often known for his work promoting the Gazelle Exercise Machine. Celsius, a manufacturer of calorie-burning drinks and powders primarily consumed before workouts, has tweaked its positioning and marketing in the hopes of broadening its target use and consumer base to include individuals on weight-loss programs.



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Monster Beverage Will Join S&P 500

Posted by Ray Latif at 4:52 PM on June 22, 2012

Monster Beverage Will Join S&P 500

Late yesterday, Standard and Poor’s announced that Monster Beverage will be added to the S&P 500 index next week. Monster will replace Sara Lee, which is splitting its North American business and international beverage business into two publicly traded companies. Monster, which has been publicly traded since 1995, will join the three major beverage companies – Coca-Cola, PepsiCo and Dr Pepper Snapple – on the S&P 500.



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Acerola puree from iTi Tropicals
Acerola puree has a distinctive, tart flavor, blending well with other juices such as mango, banana, papaya, and coconut water. It is common in ethnic neighbohoods in the US, and is a favorite throughout the Carribbean and Brazil where it is the breakfast juice of choice. 65 brix clarified acerola is widely used in Europe and Japan as a natural replacement for citric acid, making it a necessity to a “clean label”. Acerola can be used in many products including juices, sodas, teas, jello, fruit preserves, yogurts, candies, bakery items and vitamin tablets. For more info please go to www.ititropicals.com

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