Posted by Ray Latif at 1:00 PM on July 11, 2012  At BevNET Live Summer 2012, Tom Larsen, a longtime executive at Coca-Cola, and the current VEB brand manager for Illy Issimo, discussed the unit’s approach to incubating the iced coffee brand in its attempts to find and develop the next billion-dollar brands for the cola giant.
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Posted by BevNET.com Staff at 11:25 AM on July 11, 2012 | 1 comments  While there are lots of brands out there promising to donate a portion of profits or sales to charity, People Water is taking a slightly different approach. For each bottle of People Water that is purchased, they are donating and equal amount of clean water to a person in need.…
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Posted by Contributor at 10:57 AM on July 11, 2012  The past 30 years have brought untold changes to retail at all levels. At every point in the process, from ordering to logistics to checkout, the incorporation of technology has made things faster, easier and more cost-effective. So why are consumers still unable to find the beverage item they are looking for in the store? (Contributed by Jeff Weidauer, VP of Marketing & Strategy for Vestcom International Inc.)…
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