 | Newsletter - July 17, 2012 |
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Featured Stories |
PepsiCo Launching New Malt-Flavored Mountain Dew |
Posted by Ray Latif at 11:51 AM on July 17, 2012  Looking for a unique edge in a weakening soft drink market, PepsiCo Inc. plans to launch a new malt-flavored version of Mountain Dew later this summer, according to Reuters. PepsiCo will initially test Mountain Dew Johnson City Gold at Kroger and 7-Eleven stores in select cities in the Midwest as well as Denver, Colo. and Charlotte, N.C. beginning in late August. Read more » |
Review: Premium Energy VIP |
Posted by BevNET.com Staff at 11:21 AM on July 17, 2012  Over the years, our reviews have taken aim at unnecessary superlatives; drinks that use words like “exclusive” or “premium” usually aren’t. And that’s exactly how we feel about this Premium Energy VIP, which also uses “exclusive” on the front of the can.… Read the full review » |
Promoting Protein |
Posted by Ray Latif at 10:42 AM on July 17, 2012  The evolution of the sports nutrition category has been riddled with a range of so-called groundbreaking formulations and chemically manufactured ingredients that are often advertised as “developed for the highest athletic performance.” Yet with the recent exception of coconut water, the infusion of protein into sports drinks represents an added ingredient with the most definable appeal to consumers, and in particular, serious athletes. Read more » |
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