BevNET.com Daily News RoundupNewsletter - August 03, 2012
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Shadow: GNC Drinks to Move into Safeway

Posted by Jeffrey Klineman at 12:07 PM on August 03, 2012

Shadow: GNC Drinks to Move into Safeway

Expect GNC end-caps in Safeway stores’ non-carb aisles up until February resets, according to Shadow COO Sam Jones. The brand has largely incubated in Arizona through Kalil Bottling in Tucson, along with New Mexico, Colorado, Nevada and parts of Minnesota in smaller chains and convenience stores, but the Safeway move gives it national authorizations.



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Review: Chia Star

Posted by BevNET.com Staff at 10:52 AM on August 03, 2012

Review: Chia Star

Chia Star is a new hydrated chia seed beverage that is currently available in part of the Northeast. Like some of the other chia beverages out there, this one goes in the cold case, but it has one unique point of differentiation: stevia.…



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Activate Opens Pop-up Shop, Consumers Pay by “Calories or Cash”

Posted by Ray Latif at 10:50 AM on August 03, 2012

Activate Opens Pop-up Shop, Consumers Pay by “Calories or Cash”

In one of the more creative uses for the retail medium, Activate has launched a new pop-up shop in Venice, CA that asks consumers to pay for its vitamin-enhanced water with “calories or cash.” Calling the temporary installation a “part pop-up retail experience and part social experiment,” Activate has partnered with the Get America Fit Foundation, an anti-obesity non-profit organization, to give away free bottles of the water to customers who participate in some type of physical activity at the store.



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