Posted by Ray Latif at 3:09 PM on September 17, 2012  As sales of carbonated beverages continue to tumble, manufacturers remain aggressive in pricing, according to Nielsen scanner data culled from its new AOC (All Outlets Combined) database. In addition to sales information from grocery, drug and mass merchant channels, Nielsen now captures data from a broader range of retailers and channels including Wal-Mart, Sam’s Club, dollar stores and military outlets.
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Posted by Jeffrey Klineman at 11:46 AM on September 17, 2012  Beverage entrepreneurs will have the chance to once again win $5,000 and the recognition that they have a brand on the rise when: the New Beverage Showdown returns to BevNET Live on Dec. 3 and 4 in Santa Monica. Continuing the format enhancements that launched two “wild card” entrants alongside the pre-chosen field of six during the last event in New York City, winners will have the chance to join companies like Coco Café, Grady’s Cold Brew and Ojo in the spotlight.
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Posted by Jeffrey Klineman at 3:20 PM on September 14, 2012 | 2 comments  Marketing whiz Matthew Kahn, who worked closely with Glaceau marketing chief Rohan Oza in the key growth years immediately preceding the company’s eventual sale to the Coca-Cola Co., Inc., is moving into a similar role at Heineken, where he will be the new VP of Marketing for Portfolio Brands.
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