Posted by BevNET.com Staff at 10:46 AM on September 21, 2012
COCO Coconut Water is a Canadian brand (the product is made in Brazil) of not from concentrate coconut water. While it’s bilingual packaging is a plus for the Canadian market and its flavor is good, the rest of the product feels a bit too me-too and has too little in the way of meaningful differentiation.…
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Posted by BevNET.com Staff at 10:04 AM on September 21, 2012
It’s amazing what distribution can do – look at FUZE, which is coming on strong in single-serve, and at Lipton, which is also showing major growth in what is a very minor part of its line (Brisk). Meanwhile, wouldn’t you love to get a peek at Tum E Yummies’ Wal-Mart numbers, since they just passed Bug Juice in the big four-channel listing? That’s strong growth for a company that continues to move up in the pack.
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