BevNET.com Daily News RoundupNewsletter - September 25, 2012
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Expo East Update 2: Oatworks Looking for CEO; Consultants Gone Crazy

Posted by Jeffrey Klineman at 2:54 PM on September 25, 2012

Expo East Update 2: Oatworks Looking for CEO; Consultants Gone Crazy

Now that it’s bottled and available – for now, pretty much only in Boston, via Blue Coast distributing, but soon to roll out in New York – the company is looking for a full-time CEO to run the business.



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Crafting a Field Marketing Strategy? Beverage School Can Help.

Posted by BevNET.com Staff at 2:15 PM on September 25, 2012

Crafting a Field Marketing Strategy? Beverage School Can Help.

Having a potential consumer sample a product and enjoy it enough to buy it is a key step in the successful launch and development of a new beverage brand. However, few entrepreneurial beverage companies fully understand how to most effectively generate the kind of buzz and excitement that is so important to a brand’s success. BeverageSchool.com can help and offers crucial guidance on how to create and execute a successful field marketing and sampling strategy.



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Review: Mission Root

Posted by BevNET.com Staff at 1:13 PM on September 25, 2012

Review: Mission Root

Mission Root is a new line of “ayurvedic refreshment” beverages that hails from Cambridge, MA. Their products, which are best described as herbal teas, are USDA Organic and are currently being launched in the Northeast. In addition, the company is giving 5% of profits back to help fight hunger in India.…



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Can the Clothes Make the Brand?

Posted by Gerry Khermouch at 11:30 AM on September 25, 2012

Can the Clothes Make the Brand?

As I write this column, summer is easing off and soon it will be time to stow the t-shirts away. (At least it will be for those of you for whom t-shirts don’t qualify yet as year-round “business casual” attire.) So I thought it might be fun to riff on t-shirts, given their inextricable role in the beverage business. After all, folks’ reception to t-shirts can be a great gauge of brand health, particularly in image-driven categories like beer and energy drinks.



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