BevNET.com Daily News RoundupNewsletter - September 27, 2012
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Review: Coco-Libre Coconut Water + Chia

Posted by BevNET.com Staff at 11:41 AM on September 27, 2012

Review: Coco-Libre Coconut Water + Chia

It had to happen…The combination of coconut water, which has made its way into virtually every beverage category, and chia, an up and coming ingredient that’s trending in the natural channel. Maverick Brands’ Coco Libre is the first to market with this concept and in our review, we found it to be a pretty enjoyable combination.…



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Expo East 2012 Booth Check-In: Runa

Posted by Ray Latif at 11:34 AM on September 27, 2012

Expo East 2012 Booth Check-In: Runa

Fresh off a $3 million round of financing, Brooklyn-based Runa showcased its line-up of ready-to-drink and loose Guayusa products at last week’s Natural Products Expo East show. In this quick video, BevNET CEO John Craven speaks with Runa co-founder Dan MacCombie about the company’s rapid growth over the past year, plans for new distribution on the West Coast, and supporting Runa current retail presence, which is based mostly in the Northeast.



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Too Productive?

Posted by Jeffrey Klineman at 10:38 AM on September 27, 2012

Too Productive?

Beverage marketers discovered the produce section more than a decade ago, and produce buyers went along with them, knowing that the margins those products offered made the space investment worthwhile. The prices it could command, the prominent positioning, the lack of slotting and the familiarity with fast-expiring products made the section a natural for the fresh squeezed, lightly processed, high-turnover juices that emerged in the late 1990s.



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