BevNET.com Daily News RoundupNewsletter - September 28, 2012
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AQUAhydrate Relaunches, Targets “Swath of Active Consumers”

Posted by Press Release at 2:34 PM on September 28, 2012

AQUAhydrate Relaunches, Targets “Swath of Active Consumers”

Rebranding itself as a product for everyday active consumers, AQUAHydrate has unveiled a new logo, label, and marketing strategy. Under a new management team led by former Pabst and Fiji chief John Cochran, and backed by a number of well-known celebrities and investors, including Mark Wahlberg, Sean Combs, and grocery magnate Ron Burkle, the company has shifted its focus away from a narrow set of elite athletes to “a broader swath of active, health-conscious consumers.”



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CEO of Talking Rain Beverage Co. Added to BevNET Live Winter 12 Lineup

Posted by BevNET.com Staff at 1:14 PM on September 28, 2012

CEO of Talking Rain Beverage Co. Added to BevNET Live Winter 12 Lineup

BevNET is pleased to announce that Kevin Klock, the president of the Talking Rain Beverage Co., will be joining the BevNET Live event taking place on Dec. 3 and 4 in Santa Monica. Klock will present a case study on the key choices the company has faced in formulating the astounding growth of the Sparkling ICE brand, which has erupted over the past two years to become one of the country’s most impressive beverage stories, going from $10 million in sales to more than $100 million in less than 18 months.



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Reminder: BevNET Live Early Registration Expires Soon

Posted by BevNET.com Staff at 12:25 PM on September 28, 2012

Reminder: BevNET Live Early Registration Expires Soon

Time is running out to purchase your ticket to BevNET Live Winter 12 at a discounted rate — early registration ends in just over two weeks.  Taking place on December 3 & 4 in Santa Monica, CA, this is your chance to learn and network with key people in the beverage industry, including investors, distributors, suppliers, and beverage companies.  Don’t delay — our events always sell out. More details + registration links after the jump.

Register now for BevNET Live Winter 12 >>

More information…



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It’s in the Cards

Posted by Barry Nathanson at 9:53 AM on September 28, 2012

It’s in the Cards

I’m from the old school. I’ve written, many a time, my aversion for much of modern technology, although often it’s not in longhand anymore. Friends, both personal and professional, are aghast that I still haven’t embraced a smart phone and the world that it opens up. My colleagues kid me about it, although they seem to accept that they’ll never see me log into our Sales Force system anytime soon. I just turned 64, and, somehow, I’ve been able to get by and stay connected to the industry just fine.



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Early registration for BevNET Live in Santa Monica on Dec 3 & 4 is now open. BevNET LIVE offers learning and networking for all levels of beverage entrepreneurs and executives. Our events always sell out, so register now and save. Also, take advantage of discount hotel rooms while they are still available. https://www.bevnet.com/conference/register/winter12

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