BevNET.com Daily News RoundupNewsletter - October 04, 2012
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Activate Elevates Mirza to President as Holland Departs CEO Role

Posted by Ray Latif at 4:13 PM on October 04, 2012

Activate Elevates Mirza to President as Holland Departs CEO Role

As Rising Beverage Co. prepares to relocate its headquarters from Newport Beach, to Los Angeles, Dan Holland has stepped down as CEO citing concerns about a long commute. Rising Beverage, the marketer of twist-cap brand Activate, has elevated COO Reza Mirza to the role of president. According to Mirza, Rising Beverage chairman Michael Eisner, the former chairman of Disney and the father of Activate co-founder Anders Eisner, will take a more active role in the company.



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What Are Common Traits of Successful Beverage Entrepreneurs?

Posted by BevNET.com Staff at 12:48 PM on October 04, 2012

What Are Common Traits of Successful Beverage Entrepreneurs?

It’s down in the trenches, dirty, and often ugly. That’s the entrepreneurial beverage business, according to Jack Brennan, a managing partner at advisory firm GBS Growth Partners, and a beverage industry veteran with decades of experience in beverage distribution, retail sales, marketing and finance. Brennan, who cut his teeth launching new business ventures in Asia with The Coca-Cola Co., Inc., currently advises early stage companies on growth and development strategies.



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Review: Leaf Up Aloe Juice

Posted by BevNET.com Staff at 10:34 AM on October 04, 2012

Review: Leaf Up Aloe Juice

Leaf Up Aloe Juice is a recently launched line of aloe vera juices that features several different flavors.   While the flavor of the product is on par with other aloe vera juices that we’ve previously sampled, their small format glass bottle creates a nice point of differentiation for the brand.…



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