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Nielsen Data: Energy, Bottled Water Stay Hot, While CSDs Slide

Posted by Ray Latif at 3:18 PM on November 08, 2012

While pricing remains muted, the carbonated soft drink category continued to slide with sales declining by 2.4 percent in a year-over-year comparison for the four weeks ending on October 27, according to Nielsen Scantrack Enhanced FDMx data released in a new report from Morgan Stanley. Yet while CSDs remain on a downward slope, the hottest category in beverages remains energy with category sales up 12.4 percent compared over the same timeframe last year.

BevNET Live Winter 2012: Final Agenda Now Available

Posted by BevNET.com Staff at 12:46 PM on November 08, 2012

BevNET has posted the final agenda for BevNET Live, to take place on Dec. 3 and 4 in Santa Monica, Calif. at the Loews Beach Hotel. Descriptions of breakout sessions and some remaining speaker bios will be posted in the days to come.

Aloe Showing Some Sparkle as Novamex Launches Alova in The Fresh Market

Posted by Ray Latif at 12:16 PM on November 08, 2012

Calling it a “new direction” for the company, Mexican beverage marketer Novamex has launched Alova, a new all-natural, sparkling aloe vera drink. Novemex, which produces and sells a range of Mexican-inspired drinks including Jarritos soft drinks and Mineragua water, has gradually expanded its footprint in the U.S. and will look to Alova as a point of entry into the natural channel via growing consumer exposure of aloe and its aura of health and wellness.

Packaging Evolution

Posted by Jeffrey Klineman at 10:29 AM on November 08, 2012

Here’s the issue: GNC is a well-known retailer, but the process of rolling a beverage brand licensed from GNC into other stores presented a bit of a design problem for Shadow Beverage and Snacks, the company that licensed the right to develop the drinks. To begin with, there’s complexity – the company envisioned three kinds of products—an enhanced water, a sports drink, and a protein drink – covering both the average, aspirational grocery consumer and the highly involved athletic achiever.

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