BevNET.com Daily News RoundupNewsletter - November 08, 2012
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BevNET Live -- LIMITED SEATS REMAIN!
Register now to secure your seat. Come learn and network at the industry's leading event for beverage entrepreneurs. December 3-4, 2012 in Santa Monica, CA. Click below or call 617-231-8888 to register.
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Nielsen Data: Energy, Bottled Water Stay Hot, While CSDs Slide

Posted by Ray Latif at 3:18 PM on November 08, 2012

Nielsen Data: Energy, Bottled Water Stay Hot, While CSDs Slide

While pricing remains muted, the carbonated soft drink category continued to slide with sales declining by 2.4 percent in a year-over-year comparison for the four weeks ending on October 27, according to Nielsen Scantrack Enhanced FDMx data released in a new report from Morgan Stanley. Yet while CSDs remain on a downward slope, the hottest category in beverages remains energy with category sales up 12.4 percent compared over the same timeframe last year.



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BevNET Live Winter 2012: Final Agenda Now Available

Posted by BevNET.com Staff at 12:46 PM on November 08, 2012

BevNET Live Winter 2012: Final Agenda Now Available

BevNET has posted the final agenda for BevNET Live, to take place on Dec. 3 and 4 in Santa Monica, Calif. at the Loews Beach Hotel. Descriptions of breakout sessions and some remaining speaker bios will be posted in the days to come.



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Aloe Showing Some Sparkle as Novamex Launches Alova in The Fresh Market

Posted by Ray Latif at 12:16 PM on November 08, 2012

Aloe Showing Some Sparkle as Novamex Launches Alova in The Fresh Market

Calling it a “new direction” for the company, Mexican beverage marketer Novamex has launched Alova, a new all-natural, sparkling aloe vera drink. Novemex, which produces and sells a range of Mexican-inspired drinks including Jarritos soft drinks and Mineragua water, has gradually expanded its footprint in the U.S. and will look to Alova as a point of entry into the natural channel via growing consumer exposure of aloe and its aura of health and wellness.



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Packaging Evolution

Posted by Jeffrey Klineman at 10:29 AM on November 08, 2012

Packaging Evolution

Here’s the issue: GNC is a well-known retailer, but the process of rolling a beverage brand licensed from GNC into other stores presented a bit of a design problem for Shadow Beverage and Snacks, the company that licensed the right to develop the drinks. To begin with, there’s complexity – the company envisioned three kinds of products—an enhanced water, a sports drink, and a protein drink – covering both the average, aspirational grocery consumer and the highly involved athletic achiever.



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