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Beverage School: How Do I Get My Brand Into a Distributor’s Portfolio?

Posted by Ray Latif at 2:27 PM on November 09, 2012

You’ve a got a great new product, and you think it’s ready for distribution. But how does your brand find its way into a distributor’s portfolio? In this segment featured on BeverageSchool.com, Debbie Wildrick, a 23 year veteran of the beverage industry with executive roles at 7-Eleven and PepsiCo, talks about the importance of having a product that fills an unmet need in the market, and a thoroughly planned marketing and sales strategy as the best ways for a brand to find distribution.

Review: Taste Nirvana Coco Motion

Posted by BevNET.com Staff at 12:13 PM on November 09, 2012

Taste Nirvana Coco Motion is blend of coconut water, coconut nectar, lime juice, sea salt and lime flavor. While we enjoyed the taste of the product, simplifying the look of its 16.2 oz. can – and making it more clear that the beverage is lime-flavored – would definitely help its presence on the shelf.

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• With a Salute to Veterans Day, Coca-Cola Welcomes More Than 800 of Our Nation’s Heroes to the Team That Refreshes the World
• Pepsi Calls Audible: 1D To “Suit Up” In Football Pads
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Beer News from Brewbound.com

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• Summit Brewing Invest $6 Million Into Cellar Expansion

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