BevNET.com Daily News RoundupNewsletter - November 09, 2012
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Beverage School: How Do I Get My Brand Into a Distributor’s Portfolio?

Posted by Ray Latif at 2:27 PM on November 09, 2012

Beverage School: How Do I Get My Brand Into a Distributor’s Portfolio?

You’ve a got a great new product, and you think it’s ready for distribution. But how does your brand find its way into a distributor’s portfolio? In this segment featured on BeverageSchool.com, Debbie Wildrick, a 23 year veteran of the beverage industry with executive roles at 7-Eleven and PepsiCo, talks about the importance of having a product that fills an unmet need in the market, and a thoroughly planned marketing and sales strategy as the best ways for a brand to find distribution.



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Review: Taste Nirvana Coco Motion

Posted by BevNET.com Staff at 12:13 PM on November 09, 2012

Review: Taste Nirvana Coco Motion

Taste Nirvana Coco Motion is blend of coconut water, coconut nectar, lime juice, sea salt and lime flavor. While we enjoyed the taste of the product, simplifying the look of its 16.2 oz. can – and making it more clear that the beverage is lime-flavored – would definitely help its presence on the shelf.



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Acerola puree from iTi Tropicals
Acerola puree has a distinctive, tart flavor, blending well with other juices such as mango, banana, papaya, and coconut water. It is common in ethnic neighbohoods in the US, and is a favorite throughout the Carribbean and Brazil where it is the breakfast juice of choice. 65 brix clarified acerola is widely used in Europe and Japan as a natural replacement for citric acid, making it a necessity to a “clean label”. Acerola can be used in many products including juices, sodas, teas, jello, fruit preserves, yogurts, candies, bakery items and vitamin tablets. For more info please go to www.ititropicals.com

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