Posted by BevNET.com Staff at 3:05 PM on November 14, 2012  Along with a new line of energy waters, Rockstar unveiled its new “Super Sours” line at the recently held 2012 NACS show. The line features two candy-inspired flavors, Bubbleberry and Green Apple. While the products contain the same energy mix in most Rockstar offerings, the flavors – which we found surprisingly good - could appeal to a range of current and new consumers, particularly those at the younger end of the energy drink demographic.…
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Posted by Jeffrey Klineman at 2:59 PM on November 14, 2012  BevNET Live will begin on Monday, Dec. 3 with a discussion of the challenges of the entrepreneurial beverage business — as described by three companies who are on the front lines of the battle.
Chia\Vie, Golazo and RealBeanz are three innovative, young companies trying to win accounts and activate consumers. As part of the discussion, they will share some of the lessons they are learning in the field, while offering an open and honest assessment of how they are faring in the marketplace.
The discussion,…
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Posted by BevNET.com Staff at 2:42 PM on November 14, 2012  LANILAI is a new non-carbonated, lightly sweetened relaxation drink. As with other relaxation drinks that don’t contain ingredients that are commonly used in sleep aids, we can’t tell you if this one works, but avoiding potentially controversial ingredients seems like a smart move in the long run. And while we applaud Lanilai for a flavor profile that is both soothing and relaxing, the brand could use an upgrade in its branding and packaging.
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