Posted by BevNET.com Staff at 2:11 PM on November 19, 2012  Celestial Seasonings recently launched “Enerji,” a line of green tea-based energy shots. Despite a solid base of energy ingredients and a rather enjoyable trio of flavors, we do have to wonder how consumers will react to the rather classic and reserved brand that is Celestial Seasonings being mixed with something that’s trying to be modern and edgy in the “Enerji” brand.
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Posted by BevNET.com Staff at 12:18 PM on November 19, 2012  BevNET Live, the premiere event recognizing innovation in the beverage industry, is scheduled to take place in just two weeks, on December 3rd and 4th at the Loews Santa Monica Beach Hotel. Registration for BevNET Live Winter 2012 has, so far, outpaced every previous sold-out BevNET Live event. With over 400 registrations to date, seats are expected to sell out very soon.
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Posted by Max Rothman at 11:03 AM on November 19, 2012  Despite the category’s decline amid growing trends of health and wellness, pricing of carbonated soft drinks (CSDs) slowed, but remains competitive, according to a consumer price index (CPI) report released by Morgan Stanley. Tracking beverage data for October 2012, Morgan Stanley found that CSD pricing grew by only 0.3 percent, well below September’s growth of 1.5 percent and the trailing twelve month (TTM) average of 2.7 percent.
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