BevNET.com Daily News RoundupNewsletter - November 20, 2012
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Featured Stories

5-Hour Energy Battles Counterfeit Operations

Posted by Max Rothman at 3:24 PM on November 20, 2012

5-Hour Energy Battles Counterfeit Operations

A few days after The New York Times revealed that 5-Hour Energy had been mentioned in U.S. Food and Drug Administration (FDA) reports linking consumption of its energy shots to 13 deaths, Living Essentials, which markets and distributes 5-Hour, announced that it was dealing with another potential loss of revenue and brand reputation: counterfeiting.



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BevNET Live: Graduate into Mainstream Retail Channels…

Posted by Jeffrey Klineman at 2:19 PM on November 20, 2012

BevNET Live: Graduate into Mainstream Retail Channels…

… with Presence Marketing Founder Bill Weiland, Former Target Buyer Chandra Holt, Sambazon Co-Founder Jeremy Black, Zevia CEO Paddy Spence and Natural Products Consulting Founder Bob Burke



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Review: Zevia Lime Cola

Posted by BevNET.com Staff at 12:23 PM on November 20, 2012

Review: Zevia Lime Cola

Zevia has come a long way since its inception, with no meaningful difference in flavor between its products and those of mainstream competitors, most of which are, by comparison, not all-natural. The brand’s new Lime Cola – a stevia- and erythritol-sweetened zero calorie soda – is a great example of that.



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Sharks Circle, Bite on RuckPack

Posted by Ray Latif at 9:39 AM on November 20, 2012

Sharks Circle, Bite on RuckPack

A few months after showcasing his line of military-inspired energy shots in New Beverage Showdown 3 at BevNET Live Summer 2012, RuckPack founder Robert Dyer pitched his brand to a panel of veteran investors and entrepreneurs on the ABC reality TV show “Shark Tank.” After Dyer’s presentation, two panelists agreed to invest $150,000 in RuckPack for a 20 percent stake in the company.



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Prinova Adds More Muscle to Sports Nutrition Mix
Prinova is continually striving to improve lifestyles by providing global solutions for sports nutrition beverages. Offering a wide range of high-quality ingredients, including Amino Acids (Micronized, Instantized, Blends), Proteins (Whey, Rice, Pea, Soy), Sweeteners (including PureCircle® Stevia), Flavors, Vitamins & derivatives, Botanical Extracts, Prinova will suit your specific product requirements. Adding value with customized services, like tailored mesh-sizes and liquid blends, you can count on Prinova to offer practical formulation advice. Prinova’s expertise in this sector allows for sourcing of new products and stability with the latest trends in an evolving marketplace. Learn More.

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