 | Newsletter - November 20, 2012 |
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Featured Stories |
5-Hour Energy Battles Counterfeit Operations |
Posted by Max Rothman at 3:24 PM on November 20, 2012  A few days after The New York Times revealed that 5-Hour Energy had been mentioned in U.S. Food and Drug Administration (FDA) reports linking consumption of its energy shots to 13 deaths, Living Essentials, which markets and distributes 5-Hour, announced that it was dealing with another potential loss of revenue and brand reputation: counterfeiting. Read more » |
BevNET Live: Graduate into Mainstream Retail Channels… |
Posted by Jeffrey Klineman at 2:19 PM on November 20, 2012  … with Presence Marketing Founder Bill Weiland, Former Target Buyer Chandra Holt, Sambazon Co-Founder Jeremy Black, Zevia CEO Paddy Spence and Natural Products Consulting Founder Bob Burke Read the full article » |
Review: Zevia Lime Cola |
Posted by BevNET.com Staff at 12:23 PM on November 20, 2012  Zevia has come a long way since its inception, with no meaningful difference in flavor between its products and those of mainstream competitors, most of which are, by comparison, not all-natural. The brand’s new Lime Cola – a stevia- and erythritol-sweetened zero calorie soda – is a great example of that. Read the full review » |
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Sharks Circle, Bite on RuckPack |
Posted by Ray Latif at 9:39 AM on November 20, 2012  A few months after showcasing his line of military-inspired energy shots in New Beverage Showdown 3 at BevNET Live Summer 2012, RuckPack founder Robert Dyer pitched his brand to a panel of veteran investors and entrepreneurs on the ABC reality TV show “Shark Tank.” After Dyer’s presentation, two panelists agreed to invest $150,000 in RuckPack for a 20 percent stake in the company. Read more » |
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