BevNET.com Daily News RoundupNewsletter - November 21, 2012
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HyDrive Acquisition Adds To Growing Big Red Portfolio

Posted by Max Rothman at 2:44 PM on November 21, 2012

HyDrive Acquisition Adds To Growing Big Red Portfolio

The makers of the most widely consumed red carbonated soft drink (CSD) are adapting but not changing with the times. Big Red, the Austin, TX, based producer of CSDs among other beverages, announced Tuesday that it acquired HyDrive Energy, the Rye, NY, based company that markets 30-calorie energy drinks and a zero-calorie energy powder drink mix under the slogan “Energy Done Better.” “If you read the tea leaves, that’s really what’s happening,” said Brian O’Byrne, CEO of HyDrive. “Everybody, I think, is looking for ‘healthier’ or ‘better for you,’ or ‘lower calorie.’”



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Chicago Alderman: Ban the Sale of Energy Drinks to People Under 21

Posted by Ray Latif at 11:28 AM on November 21, 2012

Chicago Alderman: Ban the Sale of Energy Drinks to People Under 21

Should energy drinks be age-restricted? A prominent elected official in Chicago thinks so. Stating that he doesn’t “want kids dying because of something that shouldn’t be in their hands,” Chicago alderman George Cardenas has proposed banning the sale of energy drinks to individuals under the age of 21, according to a recent article in the Chicago Sun-Times.



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Review: Solixir

Posted by BevNET.com Staff at 10:02 AM on November 21, 2012

Review: Solixir

Solixir has unveiled new branding and a new citrus flavor to its line of sparkling botanical beverages. We like what Solixir has done with the redesign and simplification of its packaging which now connects nicely with the botanical ingredients in the drinks.



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Big Red Acquires HyDrive Energy

Posted by Ray Latif at 5:16 PM on November 20, 2012

Big Red Acquires HyDrive Energy

Big Red, Inc. announced today that it has acquired HYDRIVE Energy, marketer of better-for-you energy drinks. The sale, orchestrated by Gary Smith (Big Red) and Mike Weinstein (HYDRIVE), will be effective immediately and adds HYDRIVE Energy drinks to the Big Red portfolio which includes, All Sport isotonic, NuGrape, Thomas Kemper, Nesbitt’s and other beverage lines.



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