 | Newsletter - December 04, 2012 |
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Featured Stories |
BevNET Live Winter 12 – Keynote Presentation: The Rockstar Story |
Posted by BevNET.com Staff at 11:00 AM on December 04, 2012  Now on the stage — Joey Cannata, EVP of Sales and Distribution and Jason May, EVP of Marketing, explain how Rockstar Energy Drink has managed to remain authentic even as its young crew of entrepreneurs, its brand, its consumers, and its route to market have all matured and changed. Read more » |
Coca-Cola Enters Dairy Industry By Investing in Core Power |
Posted by Jeffrey Klineman at 10:58 AM on December 04, 2012  The Coca-Cola Co., Inc. completed its fast-moving courtship of the dairy protein drink Core Power, bringing former Coke employee Steve Jones’ two-year-old brand into the fold. Read more » |
BevNET Announces its Best of 2012 Award Winners |
Posted by Ray Latif at 10:00 AM on December 04, 2012  BevNET.com is pleased to announce its Best of 2012 award winners. Selecting from a pool of nearly 300 new product introductions, brand revamps, and line extensions, an overarching theme of health and wellness dominated this year’s list of winners. From cold pressed, high-pressure processed juices, to beverages infused with emerging functional ingredients, to natural energy drinks, the 17 award winners represent brands that have become key drivers of innovation in the beverage industry. Read more » |
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