BevNET.com Daily News RoundupNewsletter - December 10, 2012
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BevNET Live Summer 2013 - EARLY REGISTRATION NOW OPEN!
Register in 2012 and save on BevNET Live Summer 2013. Tuesday, June 4 and Wednesday, June 5, 2013 at the Metropolitan Pavilion in New York City.
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Pepsi, Beyoncé Agree to “Pioneering” $50 Million Deal

Posted by Ray Latif at 3:54 PM on December 10, 2012

Pepsi, Beyoncé Agree to “Pioneering” $50 Million Deal

In a deal that company calls “pioneering” in its range and scale, PepsiCo announced today that it has entered into a new multi-year partnership with pop singer Beyoncé. PepsiCo has hailed the deal – estimated to be worth $50 million, according to The New York Times – as a “true creative and wide-ranging collaboration” that will expand Beyoncé’s presence in global advertising and marketing campaigns for Pepsi and support new creative projects launched by the Grammy-winning artist.



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POM Wonderful Case: FTC To Stay Tough on Claims, Attorney Sez

Posted by Jeffrey Klineman at 3:37 PM on December 10, 2012

POM Wonderful Case: FTC To Stay Tough on Claims, Attorney Sez

With about six weeks to go before a scheduled appeals decision concerning the Federal Trade Commission in the agency’s false advertising claims complaint against POM Wonderful, the agency — and the companies it regulates — may soon have a good handle on the kinds of evidence it needs to substantiate scientific claims, according to a legal blogger.



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BevNET Live Summer 2013 and Winter 2013 Dates Announced – Register in 2012 and SAVE

Posted by BevNET.com Staff at 11:27 AM on December 10, 2012

BevNET Live Summer 2013 and Winter 2013 Dates Announced – Register in 2012 and SAVE

After eight consecutive sold-out shows, we’ve decided to open up registration for our 2013 BevNET Live events earlier than ever. Better still, if you register in 2012 for BevNET Live Summer 2013 and Winter 2013, you can save hundreds of dollars… follow the link to learn more.



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